Vermont & Copper Foil Forever

Designing my wedding collateral: Part II

Smith & Diction
Jun 30, 2016 · 6 min read

I wrote a little bit about the process that went into designing my Save the Dates back in October, so this is a follow-up post about the actual invitations.

Save the Date

The Concept

Originally I mentioned this idea of a scattered concept, talking about how when you’re sending out save the dates you have very few solid details about the wedding planned yet, so I wanted the collateral to feel the same way.

I sat down at the computer to start designing the invite and I kinda thought to myself, “Well shit, I think I went too hard on the Saves. What am I going to do now?” We wanted to keep it extremely simple and also very clear because half the people we sent the Saves to said they had no idea what was going on. So clarity was pretty high on the list. Enter invitation suite.

Copper foil is just like a really expensive highlighter

We still wanted to nod toward that concept of things coming together over time. Everything on the front is neatly stacked using copper foil to accentuate the most important bits of information (like a really expensive highlighter): The date, the place, and the website that has every single piece of information you could ever want on it…and more.

I do want to mention that I’m extremely thankful for Scott McClelland at Paper Meets Press for putting up with me during this process. I think I was pushing his machines to the limit when it came to how thin I could make these lines. I think we revised this file three times before he was like, “Yeah, this is actually printable.”

We’re just going to dive into a bunch of gratuitous shots of the front of the invite right about now.

Can’t forget that pinecone.
Very slight pressing into the paper to prevent it from showing through on the back side.

The Blind Side

Since the front of the invite was so information heavy, we wanted to let the back side have a moment of elegance and clarity.

We have some special things planned for our guests and I designed this maple leaf icon for those special things, which I’m sure I’ll write about after the wedding is over. But we loved it so much that we decided to blind deboss it on the invite.

I’ve always wanted to deboss something because it felt like the epitome of elegance to me for some reason. After talking with Scott for a bit we decided to hit it with just the lightest grey just to make some of the type legible. The type details are very minor considering we wanted all the important information on the front side. It just says “You’re invited to a wedding in the woods” and reiterates the date written out, rather than in numbers.

Lil fact: After studying up on stamps for a bit I was like why is forever always crossed out when you look at stamps online and not on the actual stamp itself? I found out that it’s to prevent people from stealing the design…now you know.

It’s not a wedding without a little DIY

We had very very few DIY elements, but it wouldn’t be a Mike Smith project if a rubber stamp wasn’t involved so we stamped the RSVPs with a little metallic pinecone. The RSVPs themselves were pretty fun to write. We know that Vermont is very far away so we wanted to make the decline option feel a little less cold than the average, “I regret that I will not be able to attend” trash. We decided to have a little more fun and honesty with it and just say, “Noooo! Vermont is too far away.” We wanted everything to feel a little more casual than the regular wedding invite. We didn’t even put our last names on the front. We wrote it how people refer to us, Mike & Chara.

We’re not having a DJ at the wedding so we’re making all the playlists via Spotify (here’s a link to the super chill cocktail hour one). We want everyone to feel like they can get down at some point in the night, so we added a little space for special requests. That way I’m not just making a playlist that’s just TBS — Tell All Your Friends on repeat and everyone is just like is he serious? And then I’m like :while swinging the microphone dangerously close to people heads: THIS IS MY WEDDING I CAN DO WHAT I WANT.

Special stuff

This is something that Chara and I are both extremely excited about. This little love stamp is also part of the special things package that I was talking about earlier, but not everyone is going to get one of those things so we made this lapel pin for everyone attending. This is on the back of everyone’s place card, and we hope they love it as much as we do.

We want people to wear this and remember how much of a pain in the ass it was to get to this wedding, but how much fun they had once they got there. Chara summed up this sentiment in a much more elegant way by saying:

Remember to keep going out of your way for love.

We both loved this design so much that we turned it into a gigantic mural right outside of our house.

Size: 5.5 x 8.5
Paper: 220lb. flo white lettra
Printer: Paper Meets Press
Printing Technique: Copper Foil, Letterpress, Blind Deboss
Typefaces: Domaine Display — Regular, Domaine Sans Display — Bold Italic, Andes — Ultralight, Chronicle Text G1 — Semibold

A9 (Euro flap) Olive from Paper Source.

RSVP & Directions Card
Printer: Print Place

Rubber Stamp

Love Pin

Smith & Diction

This publication is a behind the scenes look at what goes into branding projects with Smith & Diction.

Smith & Diction

Written by

Smith & Diction

This publication is a behind the scenes look at what goes into branding projects with Smith & Diction.

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