Become a part of a beautiful floral canvas straight from the hands of the
masters of painting!
Check out an innovative AR filter #ZEROWASTECULTURE based on art from public domain now available on Instagram
Become a part of well-known paintings and transport yourself to a new, forested world! You can choose from Józef Mehoffer’s “Strange Garden” (from the archives of the National Museum in Warsaw) or Ottmar Elliger’s “Still Life” (from the Statens Museum for Kunst). There are over 500 million Instagram users who post to Instagram Stories daily. The Centrum Cyfrowe Foundation decided to make use of the trend, and together with the Statens Museum for Kunst (the SMK) and the National Museum in Warsaw created innovative filters with the help of augmented reality.
Why #ZEROWASTECULTURE?
Both paintings are available through the public domain, thanks to which you can experiment with them to your heart’s desire — for example, you can create your own work on Instagram.
One of the paintings used as a base for the filters is “Still Life” painted in 1667 by the Flemish Baroque painter Ottmar Elliger. It was chosen by Merete Sanderhoff, SMK’s Curator and a Senior Advisor of Digital Museum Practice. The SMK has its own openness policy and consequently educates the public about the possibility of using works in the public domain, which make up most of the collection. The purpose of the #ZEROWASTECULTURE filters is to reach new social media users and show them that museum archives can be played around with and used for original projects. I chose Ellinger's “Still Life” because of its overflowing nature vibe. Despite the naturalistic depiction of fruit and leaves marked by the colours and decay of autumn, there is something unnatural about the entire scene, about the way in which everything hovers in the air — said Sanderhoff.
Play around and use the filter!
- Go to Instagram and find @openculturestudio
- Select the filter tab (the smiley face with stars)
- Click the #ZeroWasteCulture filter
- Select the option to try it out and take a photo
- With one filter you can access two different paintings: simply touching
your screen allows you to swap them out. - Want to save the filter for later use? Click the down arrow.
- Be sure to share the filter with your friends! If you want us to see your photo using our filter, tag us on Instagram at @openculturestudio and we’ll create a virtual gallery of our tagged works — you’ll be able to find them at instagram.com/openculturestudio.
No worries — it is all fresh, original, and legal!
The filter, created by Centrum Cyfrowe, is one of the first filters from a cultural institution to reach the whole world. Other attempts include the POLIN Museum, The Metropolitan Museum of Art, The Cleveland Museum of Art, and Horniman Museum and Gardens (a Snapchat filter). #ZEROWASTECULTURE was created by creative studio Lens That.
The project is part of the #NoWorries campaign, aimed to help people find and use free materials on the Internet: books, films, images, and photos. No worries, my friends — it’s completely legal. The public domain and Creative Commons licenses may seem mysterious, but we’ll explain it all to you, sweet and to the point. All you have to do is visit our website: https://otwartakultura.org/noworries/
