Top 25 Social Media Marketing Influencers 2019
Is getting better at social media marketing on your 2019 To-Do List?
If your answer is yes, then this post is for you. Social Media Marketing is the lifeblood of any online business or brand. And, you already know it is immensely difficult for a business to imagine their online success without having an effective social media marketing strategy in hand.
Don’t worry we have carefully curated a list of top 25 social media marketing influencers that you should follow in 2019.
Top Social Media Marketing Influencers
1. Jeff Bullas: Jeffbullas.com
One of the most prominent digital entrepreneur, a marketing blogger, keynote speaker, digital strategist, and bestselling author. Jeff is listed on Forbes as one of the “Top 20 Influencers of CMO’s.” He was awarded #1 Content Marketing Influencer Globally in 2014. His blog receives more than 5 million visits per month. If you want to learn and improve your content marketing efforts, follow him for sure. Because, he covers a wide range of topics: entrepreneurship, social media, digital marketing, content marketing, and marketing automation. His mission is to “Inspire and educate entrepreneurs to grow their business in a digital world”. Jeff has a twitter following of 565,000 and he is also active on other social media platforms like linkedIn and Facebook.
Specialties: Social Media Marketing Influencer, Content Marketing, Digital Marketing Strategy.
Connect: Twitter, Linkedin, Facebook.
2. Lilach Bullock: Lilachbullock.com
One of the most renowned names in the world of online lead generation and social media. Lilach is a top-notch content marketing specialist, online business expert, and speaker. She has been named by Forbes magazine as Top 20 Women Social Influencers. Also, Lilach has been given the title of ‘Social Influencer of Europe’ by Oracle. Over the years, she has worked with several big brands to help them grow online. Such as: IBM, Oracle, Hootsuite, Agorapulse, ZEEF etc. Moreover, she has been featured as a columnist on Social Media Today, Wired, Kissmetrics, Forbes, and The Telegraph. Bullock also teaches digital marketing at Simplilearn.
Specialties: Online Lead Generation, Social Media Marketing Influencer, Digital Marketing Strategy.
Connect: Twitter, Linkedin and Facebook.
3. Neil Patel: NeilPatel.com
If you have never heard of Neil Patel, then you must be living under a rock. He is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web. Furthermore, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He is one of the most popular faces on the internet and has a huge fan following over all of the social media platforms. He is the co-founder of Quicksprout, Crazyegg, Kissmetric, and also an angel investor.
Neil Patel has 311,000 twitter followers. And he is constantly engaging with his audience on youtube, twitter, facebook, and other platforms. According to Neil, customer/audience engagement is the most effective weapon for improving online presence.
Expertise: Digital Marketing, Sales and Growth, Social Media Marketing Influencer, Helpful Content Creation, and the list goes on.
Connect: Twitter, Linkedin and Facebook.
4. Ann Handley: AnnHandley.com
Recognized by IBM as one of the 7 people shaping modern marketing. Ann Handley is a notable digital marketing pioneer, Wall Street Journal best-selling author, keynote speaker. She is a blessing if you wish to learn and write good quality content.
Ann believes in inspiring marketers to create marketing magic that gets real-world results. She runs a marketing training and education company MarketingProfs, that has recorded 600,000 subscribers. Ann is highly popular on Twitter where she has 439,000 followers.
Expertise: Content Marketing, Digital Marketing.
Connect: Twitter, Linkedin and Facebook.
5. Larry Kim: MobileMonkey.com
The best marketing guru for utilization of Facebook Ads and messaging for marketing optimization. Considered one of the most influential experts and thought leaders in Digital Marketing. Larry founded Wordstream(leading paid search marketing platform) and is the CEO of MobileMonkey(chatbot software tool for marketers). Moreover, he was voted the most influential PPC expert according to the PPC Hero Blog. Larry has earned multiple industry awards and is also a featured speaker at industry events. He is an active blogger on PPC, social media, online marketing, blogs.
Larry Kim has a huge following of 509,000 fans on twitter.
Expertise: Pay Per Click(PPC), Adwords, Chatbots, Digital Marketing.
Connect: Twitter, Linkedin and Facebook.
6. Rand Fishkin: SparkToro.com
Ripper in the world of SEO(Search Engine Optimization). Rand Fishkin is one of the best social media marketing influencer. Moz and Inbound.org were founded and brought to success by Rand. Now, he is building SparkToro as CEO. SparkToro is in the early stages of building a software product to help marketers, PR professionals, and entrepreneurial teams learn more about the audiences they want to reach.
He is the author of two extensively popular SEO books: ‘Inbound Marketing’ and ‘SEO and Art of SEO’. Rand has 417,000 followers on Twitter. Though he believes that follower count on Twitter is less useful than the average number of clicks a link shared by an account drives.
Specialties: SEO, Digital Marketing.
Connect: Twitter, Linkedin and Facebook.
7. Jay Baer: ConvinceandConvert
“Creating marketing that is so good, customers tell their friend about it”- Jay Baer. He is New York Times best-selling author of 6 books and the founder of 5 multi-million dollar companies. Jay Baer is also a member of the Professional Speaking Hall of Fame. His marketing podcasts are a great hit and he is the winner of America’s best marketing podcast.
He founded convinceandconvert.com to help the iconic brands improve their digital marketing and customer experience. His twitter following is more than 272,000.
Specialties: Content marketing, social media marketing, and customer experience.
Connect: Twitter, Linkedin and Facebook.
8. Gary Vaynerchuk: GaryVaynerchuk.com
“Stop whining, start hustling.” — Gary Vaynerchuk. Gary Vee is most probably the social media influencer you are most familiar with. He is a regular face in the marketing domain and one of the best motivational speaker. Gary is the chairman of VaynerX, CEO and co-founder of VaynerMedia. In addition, he has worked with companies like GE and Unilever and other big shots. He is known to move marketing budgets of many Fortune 500 companies to social media marketing.
Gary is a highly sought after public speaker, 5-time New York Times bestselling author, as well as an angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber. He has a huge following on almost every social media platforms. His Twitter profile has 1.8Million followers.
Specialties: Motivational speaker, brand building, social media marketing influencer.
Connect: Twitter, Linkedin and Facebook.
9. Mari Smith: MariSmith.com
Known as the ‘Queen of Facebook Marketing’, Mari Smith is one of the top Facebook and social media marketing influencer. Her social media profile is a textbook example of quality content that creates engagement and drives conversion. Mari’s advice is straightforward, practical, and highly effective.
She constantly tweets and posts about all things of Facebook. Giving helpful and important insights on how to maximize the network and its paid advertising service to grow your brand.
Expertise: Facebook marketing, Social media marketing.
Connect: Twitter, Facebook, LinkedIn
10. Michael Brenner: MarketingInsiderGroup.com
Recognized as a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes. Michael is lauded as one of the most famous content marketing influencers. He is the CEO of Marketing Insider Group Today, helping brands to create content that ‘converts’. Also, he delivers keynote presentations that ‘connects.’ Besides that, he is the author of best-selling books “The Content Formula” and “Digital Marketing Growth Hacks”.
He has written articles for The Economist, The Guardian, Forbes, Entrepreneur Magazine and more. Michael believes in “inspiration to action” and delivers workshops and keynotes for Fortune 500 brands and startups, following this belief.
Expertise: Content Marketing, Keynote Speaker.
Connect: Twitter, Linkedin, and Facebook.
11. Jasmine Star: JasmineStar.com
A photographer turned marketer. Jasmine is always ready to help entrepreneurs boost their business. Besides that, Jasmine is an expert Instagram marketer. And, her blog has a ton of valuable information on how you can leverage Instagram to increase sales and drive traffic to your brand.
Meanwhile, Jasmine is helping business owners build the foundation to their endeavors and create the career of their dreams.
Expertise: Instagram marketing, Brand building, Social Media Marketing.
Connect with Jasmine Star on Twitter, Instagram, Blog
12. Pam Moore: Themarketingnutz.com
Self-described as “Half geek, half marketing, and 100% social nut”, Pam Moore is the CEO and founder of the Marketing Nutz, digital marketing agency. Pam has spent 15+ years working in corporate marketing and product management for organizations such as Hitachi Data Systems, GE Capital, Sun Microsystems, StorageTek, and IBM.
Forbes has ranked her as a Top 10 Social Media Power Influencer. She is also an avid international keynote speaker and best-selling author. In addition, Moore is the host of the popular ‘Social Zoom Factor‘ podcast which earns more than 100,000 downloads per month. Pam has a huge twitter follower base of 307,000 fans.
Expertise: Social Media Marketing Influencer, Digital Marketing, Product Marketing.
Connect: Twitter, LinkedIn, and Facebook.
13. Kim Garst: KimGarst.com
The Social Media Media Influencer Kim Garst is famous as “the first lady of periscope.” Kim is the CEO of Boom! Social, a corporate branding and social media consulting firm. Where she helps entrepreneurs build, grow and scale their business. Besides that, she is ranked as one of the Top 10 Women Social Media Power Influencers by Forbes.
Kim is known for her cutting-edge approach to the latest marketing and social media strategies. She has 613,000 followers on Twitter.
Expertise: Social Media Marketing Influencer, Growth, Business Development.
Connect: Twitter, LinkedIn, Facebook
14. James Carbary: SweetFishMedia.com
If improving business process through podcasts is the game, James is the name. James Carbary is a social media marketer who specializes in podcasts. The podcasts he produces are deeply aligned with a strategy called ‘Content-Based Networking’. Carbary’s Sweet Fish Media, specializes in producing podcasts for thought leaders and executives.
Tech companies looking for high-quality podcasts to position themselves as thought leaders in the B2B marketing sector may have called on James Carbary’s Sweet Fish Media. As an expert in this domain, James has plenty of tips and insights to share.
Expertise: Podcasts, Social Media Maketing Influencer.
15. Casey Neistat
“Do what you can’t,” is the personal motto of Casey. He is known for his YouTube vlogs and advertising campaigns for Samsung, Nike, and Mercedes Benz. Casey Neistat is the co-founder of multimedia company Beme(now defunct). In 2018, he founded 368, a creative space for creators to collaborate and influence each other. His YouTube channel is full of advice for aspiring YouTubers and video marketers. That is valuable for anyone looking to make their name in the video marketing space.
If you want to know more about how to use the YouTube platform, Neistat’s channel (which boasts 9.5 million subscribers) is a great place to start your learning. Furthermore, Casey has won GQ’s “New Media Star” Man of the Year Award.
Expertise: Video Marketing and Youtube.
Connect: LinkedIn / Twitter / YouTube
16. Darren Rowse: ProBlogger.com
‘Content is King’- mantra of Darren Rowse. Darren is a social media marketing influencer and runs Problogger, a site dedicated to blogging and content marketing. He has 237,000 followers on Twitter, where he shares pro tips and advice on content marketing. Undoubtedly, ProBlogger is full of great content. And, a must-read for anyone looking to grow their content marketing audience.
You can also listen to his podcast — the ProBlogger Podcast if you wish to make your blog game strong.
Expertise: Content Marketing, Blogging.
Connect: LinkedIn, Twitter, Blog
17. Brittany Berger: BrittanyBerger.com
A Content Marketing Unicorn, who blast color and emotions in monotonous content. Brittany believes in creating content which is both educating and entertaining. Also, she mixes her tips with sitcom quotes. That makes her valuable information more accessible for anyone starting out.
Brittany is one of Search Engine Journal’s 50 Incredible Women in Marketing to Follow. And, Outbrain’s 50 Content Marketing Influencers to Follow. Her blogs are published on HubSpot, Social Media Examiner, Search Engine Journal, The Next Web, Social Media Today, BuzzSumo, and more.
Expertise: Content Marketing for B2B, Blogging, Social Media Marketing Influencer.
Connect : LinkedIn, Twitter,Website
18. Michael A. Stelzner: SocialMediaExaminer.com
You need to follow Social Media Examiner if you are serious about your social media efforts. Michael is the founder of Social Media Examiner, the world’s largest social media marketing resource. Through Social Media Examiner, Michael is helping businesses discover how to best use social media to connect with customers, drive traffic, and increase sales. Furthermore, industry’s leading physical conference, Social Media Marketing World, is also hosted by Social Media Examiner.
His website and Twitter account are full of skill-building tutorials that you can use to sharpen your social media marketing skill. Also, Michael has authored the books, ‘Launch: How to Quickly Propel Your Business Beyond the Competition’ and ‘Writing White Papers: How to Capture Readers and Keep Them Engaged.’
Expertise: Social Media Marketing Influencer, Digital Marketing.
Connect: LinkedIn, Twitter, Website
19. Donna Moritz: SociallySorted.com
32% of marketers say visual images are the most important form of content, with blogging in second. [Source] Donna Moritz is here to help you learn all the aspects of visual marketing. Her Twitter account and blog are full of tutorials on making engaging visual media that will increase your sales.
Donna is listed among the top 50 social media influencers worldwide. Moreover, Donna is described as “The Ultimate Visual Marketer” by Amy Porterfield (Social Media Strategist).
Expertise: Digital Content Strategy, Visual Marketing, Social Media Speaker & Trainer.
Connect: Twitter, Instagram, Blog
20. Michael J. Schiemer: MyFrugalBusiness.com
Michael is a popular frugal entrepreneur and has built several businesses on bootstrapped budgets. He’s the owner of Frugal Fitness and Bootstrap Business. Above all, he is a social media and digital marketing specialist, who has created campaigns for many billion dollar corporations.
He has provided social media and content marketing campaigns for companies such as Allstate Insurance, Reebok, GNC, Uno’s, DuPont, UnitedHealth Group.
Expertise: Digital Marketing, Social Media Marketing Influencer, Social Media Marketing.
21. Aaron Lee: AskAaronLee.com
Lee is one of the most respected social media influencers and entrepreneur, hailing from Malaysia. He has also gained the fifth spot on Forbes’ 2013 50 Top Power Influencers List. Above all, Aaron is a killer content writer and his articles regularly feature on major online publications like Forbes, Inc, Mashable and Huffington Post.
In 2016, Aaron started a new venture and created his own fashion blog ShortofHeight.com. That was created to share fashion tips for short men.
Expertise: Social Media Marketing Influencer, Content Marketing, Blogging.
22. Rebekah Radice: RebekahRadice.com
An award-winning social media writer, social strategist, social media marketing influencer are some of the many hats worn by Rebekah. Rebekah Radice is the founder of Rebekah Radice Media and RadiantLA, building comprehensive marketing systems. In 2004, she started blogging on rebekahradice.com which was granted the title of “Top 10 Social Media Blog” by Social Media Examiner. Furthermore, she is an award-winning writer of “How to Use Social Media to Virtually Smash the Competition”.
Her weekly podcast, Brand Authority Podcast is focused on social media processes, systems, and strategies you can use to win more customers and increase revenue. As a recognized leader and influencer, Rebekah has been featured on CBS, at the NATO Leadership Summit, as Host of the largest online digital marketing event, Digital Transformation Day
Expertise : Social Media Marketing Influencer, Digital Marketing, Social Media Writer, Speaker.
Connect: Twitter, LinkedIn, Facebook
23. Amy Jo Martin: AmyJoMartin.com
“Humans connect with humans, not logos”- Amy Jo Martin. Amy is the founder and CEO of Digital Royalty, a social media company. That helps companies, celebrities, professional sports leagues, and athletes build, measure and monetize their digital universe. Above all, she is the author of New York Times best-seller ‘Renegades Write the Rules,’ and host of the Why Not Now? podcast. She presently has 983,000 Twitter followers. Amy speaks and tweets about the latest trends in social media, how to create a brand image.
Amy Jo has worked closely with world-renowned brands such as Hilton Worldwide, Dwayne “The Rock” Johnson and Shaquille O’Neal to successfully humanize their presence. Also, Forbes has named her the third most powerful woman on Twitter.
Expertise: Social Media Marketing Influencer, Digital Marketing
Connect: Twitter, LinkedIn, Facebook
24. Tamara McCleary: TamaraMcCleary.com
An internationally recognized expert on branding, influence & technology. Tamara has deep expertise in both B2B and B2C marketing. The Founder and CEO of Thulium, a brand amplification company, specializing in B2B social media account-based marketing. Thulium offers social media analytics, strategy, management, and Influencer marketing campaigns, specializing in B2B and Enterprise.
Ranked in the Top 1% of global Social Media Influencers. Tamara is listed as one of the Top 50 Big Data Influencers of 2016. She is an IBM Futurist and was ranked as the third most mentioned person on Twitter by Chief Marketing Officers in 2015. In addition, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing in 2016.
Expertise: Social Media Influencer, Technology Futurist, Digital Strategist.
Connect: Twitter, LinkedIn, Facebook
25. Seth Godin: SethGodin.com
He is the most popular blogger in the world. Seth is a marketing guru, author, entrepreneur and is able to see far into the future. For instance, Godin founded one of the first Internet-based direct-marketing firms, Yoyodyne. The idea was that companies needed to rethink how they reached customers. Yahoo! bought his company in 1998. In addition to launching one of the most famous blog, he is the author of 18 worldwide bestsellers. That includes including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn).
Above all, Seth has designed altMBA for high-performing individuals who want to level up and lead. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He was inducted into the Marketing Hall of Fame as well in May 2018. He might be the only person in both.
Expertise: Blog, Digital Marketing, Social Media Marketing Influencer, Social Media Teacher.
Connect: Twitter, LinkedIn, Facebook
To conclude, these marketers are goldmines of knowledge. You can learn a lot from each one of them. Follow them so that you can keep your marketing cutting edge in 2019.
Know someone who deserves to be in this list? Please feel free to share it with us in the comment section.
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Originally published at smm.ai on January 9, 2019.
