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Custom Tableau subscription emails: sharing insights with any audience

Keeping your analytics on brand with custom email subscriptions

Elliott Stam
Devyx
Published in
4 min readSep 12, 2020

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Photo by Kira auf der Heide on Unsplash

I recently overheard a professional speaker from the hospitality industry having a conversation, and they mentioned something that piqued my interest. They were making the case that an inferior product, when paired with excellent service, will often make a customer happier than an objectively superior product with worse service.

If that’s true, it means time spent on improving your service can be more valuable than time spent on improving your product.

One way service manifests itself is through presentation. If you were competing on a cooking show, you’d be packing your knives and going home if your food was great but your presentation wasn’t on point. It’s part of the experience.

It seems so obvious — of course presentation and the overall experience matters. As a data professional, this got me thinking… how does this translate to data and how we feed insights to our customers and business partners?

One takeaway is that our equivalent to a chef plating the food is how we deliver insights to our business partners and our customers. The truth is it’s all too common for data to be…

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Elliott Stam
Devyx
Editor for

Data scientist and author. Sometimes seen falling down mountains with a snowboard strapped to my feet.