Screens tested:
I split the research into 5 main sections so that I can clearly navigate the users and get focus result in each section
1. Home screen version
2. Map Zoom out views
3. Collection cards
4. Search
5. Profile and planning
User 1: Vickertix
Research observations
Map
- Get confused by icons in the app, It's very hard to recognize some icons.
- She thought those are the only places to take photos
- Sunrise/sunset — she said dont understand, but understand in the 30s
- 100m is confusing
- Used the word ‘Closer’
- Red dots are confusing
Near me
- Where my phone pointing, she struggled to find the direction.
- Direct she said “Wow”
- Clicked on check in and expect that it will bring pop to enter her review or suggest some spots.
- No uber level places
- In Instagram view, → She loves the 136k click she expects validation
- Likes popular in NYC
Collection names
- Off-beaten → Confused
- Like to see “what happens now” in NYC
AR camera
- The show I can pose
- Ideal position to take a photo.
- Circle around the AR character attracted her.
Search
- She always tries to use already made collection
- Want to see Gossip girl places collection — Stairs to sit
- TV trip collection
- The iconic scene, teach me the angle.
- Friends plan
- Movie spots
- She plans her day like “Today I am going to china town, Williams berg” — So neighborhood is her main priority.
- Top place → How many people went there.
Profile
She likes to plan
She said it works for Instagrammer
Where and when
She want to visit as many places possible when she is in a placeI dont want to use google if I have this app — Timing and description
Places I have been → Checkin
What Plan trip means??→ Bunch of places she I saved.
Home screen variation
Like the circle with images,
Likes horizontal scroll
Distance is awesome.
Insights gleaned from these observations
Notification, when she crosses the path, is exciting to her.
User testing 2
Research observations
Map
Zoom map — 5mil, 10 mils, 20 mils
Review — its needs to big
Near
She clicked on check-in — You are here → collect mark — badge
Something like successful — already in this spot — share with friends — the photo I took. When I go there I want to check-in automatically
Share with friends feature needed
Card
Looks like a single image to her- It does not clear that its a group of images
Turn the point around
Offpbeaten confusing
She wants famous, popular, wedding places
She wants like → one spot, collection event.
She tries to do planning
User testing 3
I can't able to find my position in the map
What skill level means?
I want to see more photos on the same spots
100m means?
Need filter
I always want to plan my trip — City, near me, plan a trip
Go now doesn't make sense when I am planning
Profile
Need a fancy name for that photo enthusiasts
I want to see how many cities I visited
Checkin citiwise — boston, italy
Search bar is confucing
I always prefer picked collecion, mostly popular
Save collection — Where do you want to save?
Folder insie a folder needed
Private or public folder
I want to see near me or plan my trip
How far it is?
I want to see only nearby
What's around
Today event → I like but want to know walk and distance time
Want to see friends collection → I want to see how they plan
Filter distance centric
Surrounding me, happening around me
Popular around you
Event around you
Choose a distance 10 mins to walk
Save collection → Want to share in Instagram stories
Same kind of photos in a different angle I will
How you plan today?
Notion
Best places to visit
Randomly explore
Follow people
Notion → trip advisor
Several blog → How many people talking about this
Insights gleaned from these observations
Field research
For basic research, I did an invision prototype testing, but on Sunday I am planning to go outside and test with some stranges[Yet to do]
User 3
User 4
