What Local TV Stations Look for in a Recording Solution

It’s important to have a recording solution that not only works alongside existing technologies, but that can be utilized by multiple departments for a myriad of reasons.

When we asked broadcast engineers and stations managers what was most important to them in a recording solution, the following features stood out:

1. Ad-verification
   Deliver fast and high-quality ad verification (proof of performance). Easily send commercial clips to customers. Simply clip and email.
2. Airchecks
   Archive recordings for TV airchecks, giving the ability to monitor broadcasts and stay compliant with FCC regulations. Make airchecks easier with an all-digital solution that can replace DVRs and VHS tapes.
3. Competitive intelligence
   Analyze your broadcasts and your competitor’s broadcasts side by side and in real-time. Give your programming and news staff access to multiple recordings, for quick comparison between competitors.
4. Self-service clipping
   Don’t rely on time-wasting clip requests… your departments have more important things to do. Give your users the power to access recordings, make their own clips, and share to Twitter, Facebook & YouTube.

Want to learn more? Join us for a webinar on Thursday, February 16th at 1pm, to learn how features like these can simplify your workflows and eliminate manual tasks.

Eliminating clip requests with SnapStream