Why You Should Hire a Professional Web Developer.

Rebecca Kent
Jul 20, 2017 · 2 min read

I know — A website is a big investment. Especially if you already have one that is functional and even gets some daily hits. But a website can provide more than just a place for people find your mission statement and contact information. A great website can actually help you INCREASE sales.

To get the best return on investment from your site, it’s important that you take advantage of current web design techniques that will help you attract new customers, retain existing customers and increase sales and revenue. Working with a professional designer and online marketer can help you narrow down which bells and whistles will appeal most to your prospective and current clientele. Here are just a few of the most commonly used options that will give you an immediate boost in revenue.

Use responsive design.

Experience web designers will know how to craft a site that is optimized for ideal viewing and interaction. It is important that your customers are able to easily navigate your site without having to do a lot of resizing or scrolling. Your site also has to work on a wide range of devices and screen sizes from desktop computers and laptops, to tablets and smartphones. Which brings me to my next point…

Have a mobile version.

Recently Google started to include “mobile friendliness” as a ranking signal. With more and more people using their mobile devices to browse the internet it is important that your business’ mobile version up to par. Though some template sites now offer pre-built “responsive design” themes, a design can help you maximize your mobile site to ensure your customers have a seamless experience.

Use cookies and tracking tags

When properly installed, cookies and tags record customer visits. You can learn all kinds of details about your customers — what time of day they are visiting, which pages of your site they are looking at and how they found you in the first place. This information is extremely useful for targeting online marketing campaigns to specific groups or even specific customers.

Customer reviews

Great content is an important part of your website and customer reviews are an excellent way to provide valuable content. Studies have shown that consumers are more likely to trust personal anecdotes or customer reviews than traditional advertising. Having positive reviews on your site can greatly influence customers buying decisions — It’s almost as good as having your product recommended by a friend. Take your reviews a step further — talk to your online marketing representative about developing a review acquisition strategy.

There is a lot more to a great website than a pretty design and basic SEO solutions. A comprehensive digital development company like SnapSuite can help you navigate through all available options and come up with the best web solutions specific to your business.

SnapSuite is a Toronto based software company that helps businesses in the B2B industrial and skilled trade industries expand their online presence and increase their operational efficiency.

Call us at 647 494 8011 or visit our website to learn more about how we can help your business.

SnapSuite

SnapSuite is a Toronto based software company that helps businesses in the for B2B industrial and skilled trade industries expand their online presence and increase their operational efficiency.

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Rebecca Kent

Written by

SnapSuite

SnapSuite

SnapSuite is a Toronto based software company that helps businesses in the for B2B industrial and skilled trade industries expand their online presence and increase their operational efficiency.

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