Changing the visual search landscape

Nearly 4 years ago, I said goodbye to my lovely co-workers at Thales, handed in my notice, and started up my business. At the time I didn’t know how big an impact it would have on my life — from moving hundreds of miles and back in with my (incredibly patient and awesome) parents while I had absolutely no money and only a crazy idea, to learning new skills, delivering literally thousands of pitches, and ultimately letting over a quarter of a million people search visually every month.

However, today might be the proudest day in my career to date. We’ve just launched a new app, and I’ve never been so proud of a product. We’ve never created anything this beautiful before. And for those of you who know me well, it takes a lot to say something this boastful and positive. My usual response is “yeah… it’s not too shabby.” So maybe I should rephrase… our new app is the definition of not too shabby.

So the big news is that Snap Fashion has had a makeover. Why have we done this?

Recently the visual search space is getting crowded. I mean, really really crowded. We’ve all heard pitch after pitch about the latest “Shazam for Fashion” apps cropping up. Don’t worry — I’m not going to tell you about that again.

Snap Fashion was the original search engine for fashion. Launched in 2012, we were the first company in the world to bring the worlds of visual search and fashion together on mobile and web. But times have changed, and people are continuing to shop in new ways. Let me introduce you to the brand new Snap Fashion.

Snap Fashion is all about getting inspiration from the world around you — from a photo in a magazine to just a really cool shade that grabs your attention. Take a photo on your mobile phone, and we give you the tools to be your own stylist.

We automatically analyse the image to produce a colour palette based on that look. You can match it, clash it, mix it up and be bold, letting you decide where to take your style.

Clicking on a colour shows you everything from that shade from over 1,600 brands, from Topshop to Net-A-Porter. Swipe left and right quickly to flick from dresses to shoes to accessories — letting both men and women put together the perfectly coordinated look in a tap.

Tapping on an item lets you buy direct from retailers you trust, add it to your wishlist to receive sales alerts, or “Snap For Similar”. The “Snap for Similar” button conducts a full image analysis on the item, letting you see everything in that shape, colour and texture… another world first. Not too bad, not too bad.

Like I said, I’ve never been prouder of a product. My team are absolutely fantastic and I couldn’t be doing any of this without them. So please help our little cluster of engineers in Euston spread this app globally. If you like what we’ve produced please download it, share it, tell your friends and, most importantly, just use it. Give me grief about what you don’t like, rant and rave about what you love… if anything! You can always prove me wrong about things, I’m all ears.

Thanks for the support,

Jenny