There are some moments that, as a company founder, you realise are pretty pivotal to your business. Over the years we’ve had a few; but this is the one that I’m the most excited about to date, as it’s going to take visual search and product discovery online to a whole new level.
Here it goes… we’ve just closed our Series A round with Time Inc. Yes that Time Inc… of Time Magazine, InStyle, People, Marie Claire, LOOK, NME… the list continues.
I’m personally incredibly excited about the strategic investment that Time Inc have made, as it will allow both companies to flourish in a competitive landscape. I’ve always had huge respect for Time and the reach and influence of its portfolio within the fashion community. (Hey, I’m an InStyle reader for over a decade and counting, and still fan-girling whenever I set foot inside their offices).
The folk at Time Inc are some of the most innovative and lovely people that I’ve had the pleasure of working with to date. They’re super excited to be working with us, and I feel that we’ll come up with some great things together.
Time Inc. UK CEO Marcus Rich says:
“With Marie Claire, InStyle and Look, our fashion content is renowned, and this investment helps us to extend our relationship with fashion-loving audiences. This investment will deliver strategic benefits to our portfolio and reinforces our focus on the 16- to 34-year-old audience as a key group for our growth.”
Time Inc. UK digital director Neil Robinson, who will be taking a seat on the Snap Fashion board, adds:
“Snap Fashion has the potential to revolutionise online shopping, and this investment will transform the e-commerce capabilities of our fashion brands. We have been hugely impressed by founder Jenny Griffiths and the opportunities we have to take Snap Fashion into new retail sectors and services for advertisers. We are very excited about the new initiatives we will be working on together in future.”
I nearly edited out that bit about me. Probably should have done.
Watch this space — Snap Fashion and Time are about to change the face of publishing and product discovery. No pressure.
Jenny and Team Snap x
* Photo disclaimer: we don’t work in a pub!