RCS business messaging comes to the US

The impact on conversational commerce

Hussein Fazal
Feb 22, 2018 · 4 min read

What is RCS?

RCS (Rich Communications Services) is an initiative to upgrade SMS. While modern messaging apps provide read receipts, high-res photos, group chat, and interactive elements — SMS has been stuck in the dark ages with boring plain text messages. RCS brings rich messaging features to default messaging apps, including Android Messages.

Who is SnapTravel?

SnapTravel is the leader in conversational commerce. By creating a delightful conversational experience, we drive millions of dollars in hotel bookings every month for hundreds of thousands of customers around the world. Advanced NLP allows customers to interact with an intelligent bot the same way they would chat with a friend,enabling them to find and book the perfect hotel for their stay. The service is also backed by human agents who are available 24/7 over messaging.

SnapTravel on SMS vs RCS

As you can see below, RCS provides several advantages over the SMS experience such as a verified brand identity, rich imagery, an interactive carousel of hotel deals and quick actions buttons that allow the user to easily navigate through the experience.

Using SnapTravel — SMS vs RCS on Android Messages

The impact on commerce

In order to assess the impact RCS will have on commerce, we did a deep dive into the data and looked at over half a million SnapTravel conversations comparing plain-text SMS interactions with rich messaging app interactions.

Single Hotel Deal Search on SnapTravel — SMS vs Rich Messaging

Our future with RCS

Delivering a delightful conversational experience is one of the core principles at SnapTravel. The rollout of RCS experiences enables us to deliver rich and meaningful interactions over native Android Messages without requiring the customer to have any 3rd party app installed. This gives us the opportunity to provide a superior experience to all of our SMS users on Android, which will greatly improve the customer journey and directly impact revenue.

SnapTravel

Content from the SnapTravel team. We are the leaders in conversational commerce, letting you book Hotel deals over SMS or Facebook Messenger - as easy as messaging a friend!

Hussein Fazal

Written by

Repeat Tech Entrepreneur. Current: SnapTravel. Previous: AdParlor.

SnapTravel

Content from the SnapTravel team. We are the leaders in conversational commerce, letting you book Hotel deals over SMS or Facebook Messenger - as easy as messaging a friend!