You can use social media platforms to connect with your audience to build your brand, increase sales, drive website traffic, and ultimately grow your business.
At Snipply, we found that social media marketing is a science that requires constantly adding to your skillset. The best marketers stay up to date on trends, the newest software, updated tactics, and new ways to hone strategy.
One of the best ways to stay current is to follow leading blogs in the industry. Let’s take a look at ten of them below.
1. Social Media Explorer
Social Media Explorer states they’ve “assembled a professional team of contributors, marketing practitioners, and VIP Explorers to bring you original and insightful content that cuts through and helps you discern the marketing wheat from the withering chaff.”
They’ve set their blog up to cover tools & tips, news, real industry vets and what they are doing, and “cases & causes” which can be really insightful into what is working in the industry and why.
2. David Meerman Scott
David is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including “The New Rules of Marketing & PR. On his blog, he shares awesome real-world examples and is great for everyone from social media noobs to experienced pros.
3. Social Media Examiner
Social Media Examiner is self-described as the “world’s largest social media marketing resource” with a “mission to help you navigate the constantly changing social media jungle”.
Social Media Examiner is another great blog, but also creates a ton of insightful reports. Their 11th annual social media study is expansive — 46 pages, 60+ charts, insights from 4800+ marketers. Make sure to stay up to date on their posts and get their reports as they become available.
4. DreamGrow
DreamGrow is run by Priit Kallas, a content marketer with 20+ years of digital marketing experience. Focused on content marketing, they have a ton of resources you can take advantage of divided into categories like “Content Creation, Blogging, and Growth”, “Social Media Monitoring and Analyzing Tools”, and “Social Media Research, Trends, and Statistics”.
5. Scott Monty
Scott Monty describes himself as “an executive coach and advisor who helps the C-suite embrace virtuous leadership and better communication. A Fortune 10 leader whose background in classics positioned him to see through the shiny objects, Scott can drill down to understand the common human needs from throughout history that still drive us all.”
He was ranked by The Economist as #1 atop the list 25 Social Business Leaders and Alan Mulally, the CEO of Ford Motor Company, called him “a visionary.” His blog is definitely a breath of fresh air and can help you see outside of the box if feeling stuck on what you need to be doing, or where you need to be going.
6. Altitude Branding
While not completely devoted to social media, for those looking to build a brand this is the place to be. Their digital branding section has great content, advice, tips, and walkthroughs in order to build your reach and brand authority.
7. Dave Fleet
Dave Fleet is Executive Vice President and National Practice Lead, Digital at Edelman. This means Dave leads Edelman’s 60-person Canadian digital team across Edelman’s Toronto, Montreal, Vancouver, Calgary and Ottawa offices. His team has won a slew of awards at shows including Cannes Lions, Clios, Cassies and the Canadian Marketing Awards.
Dave’s blog has a ton of information on how social media works with brands, and is an easy read for those with a more traditional marketing, branding, or PR background.
8. Convince & Convert
Convince & Convert is much bigger than social media marketing but their division dedicated to the topic is great. They self describe the blog as “On this blog you will find experience and expertise all relating back to the “so what?” does this mean for business”.
They also feature awesome articles on topics outside the norm like “What is Dark Social and How Is It Affecting Your Brand?” and great insights like “Why Facebook Suddenly Wants To Be Your Customer Service Partner AND Your Ads Partner”.
9. Rebekah Radice
Rebekah Radice is an award-winning social media influencer, entrepreneur, author, international speaker, creator of PREP Performance™ and The Authority Matrix, and the host of the Brand Authority Podcast. Her goal is to help marketers wade through the clutter and build a scalable online marketing strategy that drives measurable growth. She does this distilling common social media topics, skills, and actions into solution-based content that guides marketers where they need to be.
10. Duct Tape Marketing
Duct Tape Marketing is a must-read for small business looking for strategic and actionable advice. They feature walkthroughs like how to add storytelling to your sales process, have a regular podcast with interesting and accomplished guests, and break large topics like keyword research into smaller more digestible pieces.
If you loved the suggestions make sure to follow our blog, as we’ll be adding tons of resources and commentary over the next few weeks on everything from social media marketing to growth hacks and automation.
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