AppClips in eCommerce
In WWDC 2020, one new iOS14 feature shone brighter than the rest: App Clips. With App Clips on their hands, users will have an opportunity to save time, interacting with certain app functions faster. Let’s take a closer look at how this feature works and what advantages businesses can get using this tool.
Published in
1 min readOct 4, 2021
What are App Clips and how do they work?
App clips are a new way for users to preview what your app has to offer. An app clip is a small part of your app that users can discover and open quickly when needed. They can provide users with an alternative entry point into your app and your business. For example, say a user wants to reserve a seat in a cafe, and the other user wants to pay for a drink. These two users will launch and use only the relevant part of the app at that particular moment, and be able to download the full app at a later time.
Apple Pay and Apple ID support allows for quick payment of goods and services, expanding the potential uses of this tool to satisfy the needs of almost any B2C business.
