Improving an appliance website experience for builders, architects, and designers.
We were tasked with improving the Blomberg website user experience to cater to a more specific audience looking for high-quality home appliances.
Published in
Nov 9, 2020
Blomberg produces home appliances for consumers and distributors in the US market that serve high-quality European designs at competitive prices. They are experienced in European design trends, compact designs, and creating stylish urban appliances. We were approached with a UX Redesign brief that involved improving the website functionality and experience to support an increased focus towards catering to businesses directly (builders, architects, and designers). This included redesigning the information architecture, the features and functionalities matrix, and producing wireframes of our solutions for key pages.
