The UX of buying drinks online — a unified commerce case study
Exploring alcohol retail and discovery for an affordable and accessible brands.
Published in
Apr 17, 2020
Having worked with some Australian and US wineries, we were inspired to build a perfect customer journey for retailers selling alcohol, especially for brands with stationary stores. We wanted to take advantage of all the features that are only possible with a complete unified commerce experience.
Our goal was to design a smooth purchase and pickup process and offer a complete experience for customers to learn, discover and order alcohol online, pick it up and pay in store along with their regular shopping.
