From Compliance to Conversion: Maximizing First-Party Data with Snowflake and Precise.ai

Navigating the New Data Landscape

The media industry is undergoing profound transformation, driven by tightening privacy regulations, evolving consumer expectations, and the deprecation of third-party identifiers. Global regulations like GDPR, CCPA, PIPL, and LGPD are imposing stricter guidelines on data privacy, while consumers are increasingly demanding transparency and control over their personal information. These shifts, combined with a fragmented ecosystem are reshaping how brands approach data management and personalization.

Our Solution

In response to changes in the marketplace, Snowflake and Precise.ai (formerly known as Qonsent) have joined forces to offer a cutting-edge solution designed to help brands navigate these complexities seamlessly. Our partnership addresses the need for robust privacy compliance while empowering brands to leverage their first party data effectively. By integrating Precise’s user experience platform with Snowflake’s powerful data warehousing capabilities, we provide a complete solution that enables organizations to collect, unify, and manage first-party data within Snowflake’s secure environment. This integration ensures that businesses can harness the full potential of their data while maintaining strict adherence to privacy regulations and user consent throughout the entire data lifecycle.

So, How Can This Help My Business?

Integrating Precise with Snowflake offers a powerful, streamlined data workflow that can significantly enhance your marketing campaigns and consumer engagement strategies. Our solution allows brands to develop engaging user experiences, capturing permissioned first-party data across all omni-channel touch points and securely storing it within their Snowflake environment. By leveraging this joint solution, your business can stay ahead in a rapidly changing marketplace. To illustrate the versatility and impact of our integrated approach, here are a few popular use cases by vertical:

Retail & CPG

• Loyalty Programs: Provide unique offers or rewards to encourage loyalty program signups while improving retention with existing customers.
• Retail Media Networks: Collect first party data from shoppers across a variety of retail locations to drive lead generation and targeted advertising efforts.

Publishers

• Newsletter & Subscriptions: Encourage newsletter signups by offering unique incentives like personalized content or a free trial to drive higher engagement.
• Preference Management: Implement a customizable preference center to enable subscribers to effectively manage their personal data and provide consent for new use cases.

Healthcare

• HIPAA Compliant Data Collection: Ensure that your data collection processes meet strict HIPAA compliance standards, safeguarding sensitive patient information while enabling valuable insights in Snowflake.

Automotive

• Geolocation Tracking: Utilize geolocation data with consent to enhance targeted advertising efforts.
• Lead Generation: Optimize lead generation efforts with accurate, consented data collection, driving higher quality leads and better conversion rates.

Regardless of your industry or unique challenges, Snowflake and Precise offer a versatile, scalable solution tailored to your specific needs. Our integrated platform empowers you to collect, manage, and leverage customer data with unprecedented precision and compliance, driving actionable insights and fostering stronger customer relationships across every touchpoint of your business.

Getting Started

Precise.ai has recently merged with Qonsent, integrating its powerful capabilities directly within the Precise platform. Going forward, you’ll find Qonsent’s functionality seamlessly incorporated into Precise under the name “Precise Qonsent.” This integration enhances our platform, allowing us to offer an even more comprehensive solution to our users.

Below is a step-by-step guide of how brands can integrate the Precise platform with Snowflake:

Step 1: Login to your Snowflake Account & Retrieve Your Host Information

1. Login to your Snowflake account:

• Access your Snowflake account and get the Host.

2. Open a New SQL worksheet:

• Open a new SQL worksheet and enter the following: SELECT SYSTEM$ALLOWLIST();
• Click the blue play button in the top right corner to run the query.

3. Copy the Host value:

• Copy the “Host”, as you will need this in the Qonsent Brand Portal.
• “uub62849.us-east-1.snowflakecomputing.com” [in this example]

Step 2: Set up a Dedicated Database for Qonsent

1. Create a Database

• Create a dedicated Database for the Qonsent data to be stored within your Snowflake instance. You can name it anything, but for this example, we’ll use Qonsent.

2. Make sure you have the following (5) data values:

• Host: uub62849.us-east-1.snowflakecomputing.com [note this is for a trial account used in this example]
• Database (DB): Qonsent [note: this can be anything the brand wants, but in this example we have used “Qonsent”]
• Schema: public
• Username (UN): [enter username]
• Password (PWD): [enter password]
• Note: Ensure that the database is set up in Snowflake. If not, the data will sync over 24–48 hours once the database exists.

Step 3: Configure Integration

1. Access the Qonsent Brand Portal:

• Log in to your Brand Portal (you will need a Qonsent account in order to do this)

2. Navigate to the Data Management Section:

• Go to the Data Management section to begin the setup.

3. Enter the values for your Snowflake Instance:

Input the following details into the Brand Portal:

• Host: uub62849.us-east-1.snowflakecomputing.com
• Database: Qonsent
• Schema: public
• Username: [enter username]
• Password: [enter password]

4. Build Smart Qontracts and/or Smart Forms

• Begin building any Smart Qontracts or Smart Forms as required for your integration.

5. Test data flow:

• Verify that the data flows correctly between Qonsent and Snowflake.

6. Verify data in Snowflake:

• Check Snowflake to ensure that the data from Qonsent is being received and stored properly.

Conclusion

By harnessing the power of Precise and Snowflake’s unified solution, your brand can confidently navigate the complex landscape of data privacy and personalization. This strategic integration not only addresses modern challenges but also unlocks new opportunities for growth and customer engagement. Through our streamlined approach, you’ll be able to:

1. Unify and manage first-party data with unprecedented efficiency
2. Ensure robust compliance with evolving privacy regulations
3. Achieve superior ad precision and hyper-personalization at scale
4. Drive deeper customer insights and predictive analytics
5. Enhance decision-making with real-time data accessibility

Take the first step towards data-driven excellence today. By implementing this solution, you’re not just keeping pace with industry standards — you’re positioning your brand at the forefront of the data revolution, ready to turn challenges into competitive advantages.

To learn more, please contact product@precise.ai