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Top Political Hashtags of 2016

The Slogans, Attacks, and Movements That Have Driven the Campaign for President of the United States

Michael Cohen
Sep 19, 2016 · 7 min read

The Attacks

9. Lock Her Up (476,395 posts)

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8. Delete Your Account (749,483 posts)

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7. Basket of Deplorables (994,501 posts)

6. Crooked Hillary (3,560,321 posts)

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5. Never Trump (5,330,169 posts)

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The current stats from NeverTrump.com


Campaign Slogans and a Movement

4. I’m With Her (6,245,205 posts)

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3. Feel The Bern (7,349,980 posts)

The third most used Twitter hashtag of the year goes to Bernie Sanders, or more specifically, Winnie Wong. As Time covered in February, she was the founder and digital strategist for People for Bernie, an early group pushing for him to enter the race. She coined the term in a creative session with other organizers, ironically on Facebook. Wong was clear that the hashtag was not a revolution in and of itself. As she said, “It’s a tactic.”

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2. Black Lives Matter (9,115,158 posts)

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1. Make America Great Again (11,433,550 posts)

Borrowing the line from President Ronald Reagan, Trump revived “Make America Great Again” as his own and it has been, by volume, the political hashtag of the 2016. A master brander, Trump consistently reinforces the slogan in almost every stump speech, virtually every media appearance, and with the now iconic hat, currently listed on the campaign website as the “most popular product in America.”

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And Now, The Debates

With almost three out of four registered voters very or somewhat likely to watch the first debate on September 26, Johnson being denied a spot, and both sides working the refs, we will likely have another hashtaggable moment. After all these months with Clinton and Trump we finally get to see them on the same stage at the same time, an event certain to generate lots of hashtag activity from and about the campaigns. There will be a winning hashtag by frequency, and it may be a harbinger of which campaign emerges from the debate with greater momentum. We’ll let you know how it goes.


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Not interested in your hot takes

Michael Cohen

Written by

Founder of Cohen Research Group and Congress in Your Pocket. Visiting Professor of Digital Strategy at JHU and Modern Political Campaigns at UCDC.

Soapbox

Soapbox

Not interested in your hot takes

Michael Cohen

Written by

Founder of Cohen Research Group and Congress in Your Pocket. Visiting Professor of Digital Strategy at JHU and Modern Political Campaigns at UCDC.

Soapbox

Soapbox

Not interested in your hot takes

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