The Demo Videos That Make Billion Dollar Companies

Soaq
The Soaq App
Published in
2 min readFeb 2, 2016
Demo or “explainer” videos are the new print ad.

The demo video (or “explainer video”) provides companies with a great opportunity to get creative — to think outside the box and make something unique. We live in a world where we are constantly bombarded with ads, most of which, if we’re being honest, are terrible. There are few things more frustrating than having to sit through bad ads that are getting in the way of what you actually want to watch. But what if those ads were, dare I say, good? What if you actually went out of your way to watch these ads because they were that entertaining? Well, those ads are out there and there are more of them than you think.

That is what you have to strive for — to make a video ad that people actually want to watch. There is no golden secret to building a billion dollar company, there has never been a single rule or template to follow that will guarantee a company reach those nine zeros. But by making a great demo or explainer video you can attract the attention of potential customers that will help take your company to new heights!

Below are some demo videos that have helped catapult companies to incredible success. So much so that these products are household (or at least ‘officehold’) names. Watch the videos below and you’ll see just how instrumental a killer video can be in launching your product or company.

Here is the king of kings when it comes to online video marketing campaigns. Dollar Shave Club: People who don’t even shave know who they are!

Making a video that grabs the attention of the public is not an easy thing to achieve. It’s important to think outside the box in order make something unique, and to tell a great story in an entertaining way.

At Soaq, we’ve made our own video that we’re pretty proud of:

Learn more about how Soaq can make video work for your organization, and get friendly updates on our upcoming launch by signing up for our newsletter at soaq.co

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Soaq
The Soaq App

Soaq is a private video platform that helps organizations feed the right video content to those employees who need it most, when they need it.