Soar signs MOU with California-based aerial imagery provider GeoG2

Ciaran Doyle
Soar
Published in
3 min readDec 11, 2018

Soar has entered into a new partnership with California-based aerial imagery provider GeoG2 in bringing their imagery archive to the Soar platform. The partnership will start with the Soar platform serving a select range of GeoG2’s high-resolution aerial imagery of urban and farmland areas in western United States. The clear directive is to demonstrate the power of the Soar platform in combination with GeoG2’s compelling imagery archives to deliver mapping content to the Soar Super-map.

Amir Farhand, CEO of Soar says, “we have been following the GeoG2 story closely and the amount of high resolution aerial imagery they have, particularly across California, is incredible. Not only does access to this dataset serve to further enhance users of Soar, but it also enables further monetisation of important archival imagery, crucial to managing agriculture”.

GeoG2 has been collecting aerial imagery covering the agricultural regions of southern and central California since 2009. GeoG2 have ambitious plans to expand into the US midwest in the coming years with a goal to fly every corn bean & soy bean in the United States 10 times a year. Access to this archive of imagery through Soar will expand Geo2G’s reach for their current and future imagery delivery channels to agricultural users.

Mike MacDonald, CTO of GeoG2 says, “Having our archive of data on the Soar platform will provide quick and easy online access to high resolution, low cost imagery to anyone at any level of the food production ecosystem. Now that clients will have easy access to millions of acres of imagery, our partner data analytics companies can develop broad area market-level analytics and crop production models for the over 200 specialty crops in California. We also fly major urban areas in the state and this recurring data will be available for sale to engineering, real estate, insurance, and governmental agencies through Soar.”

This latest partnership with GeoG2 is another step in implementing Soar’s goal of a dynamic global Super-map to suit customers seeking imagery at every scale required across a range of sensors.

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About

Soar is a decentralised global Super-map of the world built on blockchain technology. The Super-map will include access to all mapping systems including daily satellite imagery feeds, through to high resolution aerial sensors from planes and drone content collected by the greater drone community. All connected using blockchain technology to connect and share dynamic mapping data. Soar aims to be the decentralised blockchain platform for the future of all maps and imagery.

Contact: Neil Prentice

GeoG2 has been collecting aerial imagery covering the agricultural regions of the state of California in the US since 2009. As such, GeoG2 has multi-date, multi-year, high resolution imagery data sets for almost every field in the state covering over 200 crop types. GeoG2 acts a data wholesaler to large and small companies that have either “iron or footprints” in the field, supporting in-field monitoring activities as well as market / crop production analytics. GeoG2 has ambitious plans to expand into the US midwest in the coming years with a goal to fly every acre of corn, soy bean, wheat & cotton in the United States 10 times a year by 2023–2024. Access to the both the historical and emerging archive of imagery through Soar will significantly expand GeoG2’s support to their current and future imagery channel partners.

Contact: Mike MacDonald

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