Resources: Entertainment Education

*A few curated resources in English on Social and Behaviour Change (SBC). These resources complement our “Intro Guide to Social and Behaviour Change.” French Version is here. Portuguese version is here. Spanish version is here.[Updated May 21, 2024]

1. Adaptable Pocket Guide: Entertainment Education, UNICEF West and Central Africa Region.
2. Pop Culture with a purpose. Oxfam— Built on insights from experiences of Puntos de Encuentro (Nicaragua), Soul City Institute (South Africa) and Breakthrough (India), this 60-page guide is full of practical examples. Jump to page 42 for some smart advice in form of Entertainment Education principles.
3. Entertainment education behind the scenes: Case studies for theory and practice. Palgrave Macmillan — This is a collection of essays from many of the top experts in the field of Entertainment Education. See essay 20 for a short “how-to-guide” for engaging with underserved populations.
4. Using stories and media for social action and behavior change. Soul City Institute — This handbook is produced by one of the most-experienced organizations using Entertainment Education (also called by some “Edutainment”). The 138 pages are full of tips and examples. See chapter 5 to learn about the the pros and cons of different formats.
5. UNICEF’s Social and Behaviour Change resources include a short overview of Entertainment Education (or “Edutainment” as it is sometimes called), with links to examples from across the globe.

Soul City TV program (South Africa), excerpt from op Culture with a Purpose (p. 12)

Do you have suggestions for this list? We welcome your ideas, and any general feedback you might have for us. Click here to share input. (Leave anonymous feedback or name and email if you would like a response). Best regards, UNICEF West and Central Africa Social and Behavior Change Team, Dakar Senegal.