September 6th Asian Marketing News Of The Day

September 6th #Asian #Marketing #News Of The Day:

Chinese sellers in first-tier and new first-tier cities of maternal and child products have seen an increase in spending per customer by 1.5 points on the Taobao live broadcast platform. The data shows that e-education has become the fastest growing industry.

Last year, China’s market share of the top 10 skincare brands increased by 1.5 points compared with 2020. Due to the epidemic, the industry was under pressure in the first half of 2022; retail sales fell by 2.5% year on year. 73% of consumers pay attention to the ratio/formula of ingredients, and over 40% of consumers will pay attention to the production technology and related research background of elements.

Young Korean consumers give more importance to the experience they feel purchasing a product rather than the product itself. According to recent research of 11 billion posts on social media in the first half of the year, the top 30 consumption-related keywords were descriptive words expressing emotional satisfaction, such as ‘excited’ and ‘enjoy.’ The weight was higher than the words related to price (16%) or purchase behavior (13%).

Thai Singles spend 11% more on consumption per capita than their families. It is predicted that the ratio of singles will exceed 30% by 2040. About 50–60% of Thai women with a bachelor’s degree or higher are more likely to be single. SSS (Single, Strong and Satisfied) segment is the group that is driving the SHEconomy in Thailand. The country has 24% of female CEOs, and it’s the 3rd highest percentage in the world.