September 7th Asian Marketing News Of The Day

In China, the consumers of diamond jewelry are 49% millennials, and those born in the 1980s and 1990s account for 80% of consumption. According to the “2021 China Gold Jewelry Consumption Survey White Paper”, 75.59% of the consumers in gold stores are aged 25–35.

The penetration rate of new energy vehicles in China reached 25%. Previously, China’s “New Energy Vehicle Industry Development Plan (2021–2035)” clarified that the penetration rate of new energy vehicles will reach 25% in 2025.

In Korea, the most purchased cosmetics online in the first half of this year are skincare-specialized brands, accounting for 50% of all cosmetics. Makeup was in second place with 16%, followed by cleansing products at 12%, men’s cosmetics at 9%, sun care/tanning at 8%, and perfume at 5%.

Japanese men and women of Generation Z tend to pay more attention to their appearances and spend money on fashion items, makeup, and skin care. Above all, more than 20% of high school males answered that they spend money on skincare products.