Bringing Social Enterprise into the Spotlight
The Etho + SEA strike up new marketplace partnership
We live in a social landscape hungry for change. It seems everyday new impact initiatives and social businesses are capturing the mainstream spotlight.
Though many social enterprises have been in the business of creating change for years, increased attention from the mainstream market can give social enterprises the support they need to scale and increase their impact like never before. It’s with this context in mind that our team at Social Enterprise Alliance (SEA) and The Etho saw an opportunity to fan the flame of societal interest in social impact, while equipping social enterprises to do more good.
Introducing our first SEA Marketplace Partner, The Etho This spring, SEA is partnering with the online social enterprise market to connect people with products changing the world for the better. Increasingly, you’ll be able to find the products of SEA members you love in The Etho’s expansive online shop of social impact goods, featuring everything from beauty, apparel and accessories to home goods and family products.
The Etho is on a mission to provide prosperity that multiplies, products and services that inspire, and awareness that transforms. They strive to bring 100 million women out of poverty through sustainable work and positive entrepreneurship.
The Etho first opened its doors in 2017 and was created as a platform to connect conscious consumers directly with ethical brands and artisans. They partner with a range of sellers — so you can find the products that you want with the ethics that you need. To them, that means fair wages, safe working conditions and environmentally sustainable practices. Conscious customers can shop in ease knowing that The Etho has done all the vetting for them.
They are also a service for their sellers, providing disadvantaged makers with cutting edge technology and business resources, a support and marketing team and access to the modern online market. In turn, The Etho is fostering entrepreneurship, providing fair work and wages and empowering communities. With every purchase, their customers become part of these sellers’ journey to a better life.
It’s SEA’s goal to ensure our social enterprise members are equipped to succeed, first through knowledge resources…and now through increased market opportunities.
When you purchase from a social enterprise, a sale isn’t just a sale. The profit social enterprises receive directly helps them continue initiatives like providing beds for those experiencing homelessness, employing the formerly incarcerated and empowering women with work to lift their families out of poverty.
That’s why it’s SEA’s goal to ensure our social enterprise members are equipped to succeed, first through the network-access, webinars and knowledge resources we provide through SEA programs and now through increased market opportunities. Through our seasonal gift guides on toasting good and this new marketplace partner program, we are committed to seeing social enterprise thrive in the spotlight.
This kind of collaboration is so timely in the context we live in, where shoppers would rather pay for products that align with their values and take a stand on social issues. We are thrilled to partner with The Etho and introduce consumers who care to more social enterprises across the country.
Social Enterprise Alliance is the champion and key catalyst for the development of the social enterprise sector in the United States. We empower social enterprises with the tools and resources they need to succeed, and work to foster a social enterprise ecosystem in which they can thrive. As a membership organization, Social Enterprise Alliance operates with nearly 1,000 members in 16 chapters across the United States.
If you’re a social enterprise and want to take advantage of this market opportunity with The Etho, click here to learn more!
