Meet the Company Some are Calling the “Amazon of Social Good”
DoneGood is making social impact shopping the status quo
When you hear the phrase “online shopping,” what comes to mind?
If you’re like most people, you may picture a few fast fashion brands, cyber Monday sales or the piles of unworn clothes in your closet that arrived looking (and fitting) nothing like how they appeared online.
Words like quality, intentionality, ethics and impact you’d probably rarely associate with past e-shopping experiences. Unless you’re shopping social impact brands on DoneGood, that is.
DoneGood is an online marketplace featuring products exclusively from brands using their profits or their production methods to make an impact on society.
Not only are the items listed on DoneGood high quality, the brands behind them are thoroughly vetted by the DoneGood team. That means the organic cotton bedspread catching your eye is, in fact, organic. It also means you can trust the products have more going for them than a pleasing aesthetic. The brands listed through DoneGood are paying fair wages, making non-toxic beauty products, employing women or helping individuals overcoming addiction rebuild their lives.
At Social Enterprise Alliance (SEA), we want to see social enterprises take the mainstream market by storm and make doing good business the status quo. That’s why we are excited to welcome DoneGood as official Marketplace Partners of SEA. Now — just in time for the holiday shopping season! — all SEA members can apply to sell their products on donegood.com and receive a discounted commission rate of just 18%.
DoneGood wants to make ethical alternatives as easy-to-find as possible, so more shoppers will choose brands that are good for people and the planet.
Since opening its doors in 2015, DoneGood has been featured in the New York Times, the Washington Post, Forbes, Glamour and TeenVogue (to list a few).
A Forbes write-up from 2018 nicknamed the start-up “the Amazon of Social Good” for good reason. DoneGood carries ethical alternatives to almost any staple product you can think of, with kitchenware, bedding, home decor, beauty products, fashion and food. Shoppers can browse by product category or they can filter their shopping experience by impact, ranging from eco-friendly and vegan to fair trade or owned by a person of color.
For those who still want the big-name styles without the questionable production methods, DoneGood pulls together ethical products similar in aesthetic to name brands like H&M, Bed, Bath & Beyond or Anthropologie.
The end goal? DoneGood wants to make ethical alternatives as easy-to-find as possible, so more shoppers will choose brands that are good for people and the planet.
To us, “good for people” means empowering workers, paying fair wages free of trafficking or child labor and unsafe working conditions. “Good for the planet” means using eco-friendly production processes, using non-toxic, organic, and/or recycled or up-cycled materials, and taking other significant steps to keep our land, air and water clean.
SEA’s vision is to see a world where all communities thrive in equality, basic needs are met and every individual has the opportunity to lead a prosperous life. Partnering with powerful platforms like DoneGood, where shoppers can directly support businesses creating change, brings us one step closer to making that vision a reality.
Social Enterprise Alliance is the champion and key catalyst for the development of the social enterprise sector in the United States. We empower social enterprises with the tools and resources they need to succeed, and work to foster a social enterprise ecosystem in which they can thrive. As a membership organization, Social Enterprise Alliance operates with nearly 1,000 members in 16 chapters across the United States.