30 Days of Live: A Social INK Video Experiment
This May, you’re going to see a lot of the Social INK team. Welcome to our 30 Days of Live experiment.
Why Live Streaming Matters on Social Media in 2019
Increasingly, social media platforms are developing ways of becoming more ‘live’ and interactive. In the early days, smaller audiences made it easy for social media feeds to be shown chronologically, according to when they were last posted.
Now, the sheer amount of content that you would see from 1 minute ago, 2 minutes ago, 3 minutes ago, makes it impossible to keep a time-based feed. Hence, the algorithms are designed to show users relevant content that they’ll enjoy or engage with.
But live video is truly live. Effectively, it’s a shorter gap between you and your audience. Or, to put it another way, it’s about as social as you can get, interacting with your audience and encouraging a proper two-way conversation.
Unsurprisingly, live streaming has become far more than just a ‘video gaming’ thing. It’s important to remember that any business in any industry can benefit from video production. Consequently, the same applies to live video, too.
Our 30 Days of Live Experiment
In order to explore the latest live streaming options in 2019, and share marketing tips, insight, and concrete guides along the way, we’ll be going live for 30 days straight in May.
The platforms we’ll be using:
- YouTube
So follow us on Facebook, YouTube, Instagram and Twitter to take part in our two-way conversations, ask questions, and feature in our experiment to go live for 30 days.
Don’t want to miss a video? Subscribe to our YouTube channel. It’s where we’ll be uploading all of the videos to a concise ’30 Days of Live’ playlist.
Topics we’ll be covering:
- Social media and content tips
- Behind-the-scenes of our creative sessions (like One Minute Briefs)
- Twitter chats and other online communities
- All things digital marketing!
More topics, dates, and interviews will be announced as we go along. In the meantime, if you want to be a part of our experiment and have your say on a digital marketing topic, get in touch!
The Benefits of Live Streaming
Indeed, live streaming has the same benefits of prerecorded video. But, with extra levels of excitement. To clarify, it’s the difference between watching a match live or watching the highlights.
In summary, live video is ideal for event coverage, sharing breaking news, going behind-the-scenes, giving lessons, and connecting over shared moments. It can be as simple as a coffee break.
Certainly, in the busy world of business, even B2B audiences can enjoy multitasking. This isn’t just for B2C businesses. From makeup to accounting to aerospace engineering, there are stories any business can share live.
In a world that’s increasingly edited and highlighted, a live video is an effective way to be genuine and truly connect.
