These Events Should Be On Every B2B Marketer’s Radar in the 2nd Half of 2022

As we turn the corner into the second half of 2022, many of us are looking forward to returning to in-person conferences. While virtual events are fantastic, there’s something special about connecting with other B2B marketers in person. These unique opportunities to share ideas, create new connections and enjoy spontaneous conversation are difficult to replicate in the virtual space.

The events in this list are some of the best marketing conferences in the world. They feature dynamic content with insightful presentations from top leaders. Plus, many of these events also create intentional space for networking with other marketers. So, you have plenty of opportunities to expand your circle, meet new friends, and exchange ideas.

Let’s jump into the list. There’s something here to pique the interest of every B2B marketer!

MozCon — Seattle — July 11–13

MozCon bills itself as “summer camp for marketers.” With an emphasis on search engine marketing and SEO, this conference will especially interest content-focused B2B marketers. The lineup of speakers features marketing thought leaders from all sorts of backgrounds.

MAICON — Cleveland — August 3–5

The Marketing AI Conference is a fantastic entry point into artificial intelligence for marketers at every level. This event features content from top marketing AI pros tailored for non-technical audiences. If you want to get on the cutting edge of where marketing technology is going, this is the conference for you.

B2B Sales and Marketing Exchange — Boston — August 8–10

A premier event for B2B teams, B2B Sales and Marketing Exchange is focused on the leading trends in B2B sales, marketing, and go-to-market strategies. The conference includes tracks dedicated to RevOps, GTM strategy, account-based marketing, and demand generation. This event is an excellent choice for CMOs and other marketing leaders.

INBOUND 2022 — Boston — September 6–9

This event is heavy on spectacle but full of substance. One of the biggest names in marketing, INBOUND by Hubspot, features an incredible lineup of speakers from the world of marketing, entertainment, and public affairs. This year’s speakers include President Barack Obama, Viola Davis, and Dr. Jane Goodall, alongside executive leaders from Twitter, NTWRK, Hubspot, and more. If looking for a blockbuster, you’ll want to check this one out.

SaaStr Annual 2022 — San Francisco — September 13–15

SaaStr Annual 2022 offers a unique festival atmosphere, with an outdoor-indoor venue that is perfectly suited to the gorgeous fall weather in the Bay Area. There are hundreds of workshops chock full of great content for SaaS B2B marketers. With 10,000 cloud and SaaS founders, VCs, and execs attending, this conference is ripe for networking.

Content Marketing World — Cleveland — September 13–16

For content marketers, Content Marketing World 2022 offers a plethora of learning and networking opportunities. The conference includes keynotes from content marketing leaders across various industries, plus workshops covering every aspect of content marketing so you can customize your learning experience to fit your specific needs.

Dreamforce — San Francisco — September 20–22

Presented by business software giant Salesforce, Dreamforce returns as an in-person event after a three-year hiatus. The conference includes hands-on learning opportunities, insightful keynotes, and many opportunities for networking with peers and industry leaders.

OpsStars — San Francisco — September 21–22

Happening alongside Dreamforce, the OpsStars conference brings together a thriving community of Ops professionals to share insights, solve problems, and support one another. It’s the world’s largest in-person event for operations professionals, and it’s absolutely free to attend.

MarketingProfs B2B Forum — Boston — October 12–14

B2B Forum has been a key fixture on the B2B marketing landscape for more than 15 years. The conference is the go-to event for B2B marketers to share insights and make critical networking connections. This event promises actionable insights rooted in the real-world experience of veteran B2B marketing professionals. A conference pass also gets you a pro membership to MarketingProfs for year-round learning opportunities.

Advertising Week — New York — October 17–20

If you’re involved in advertising, you’ll want to mark your calendar for this. Advertising Week is the authoritative voice in the ad industry, and this conference is significant for marketing and advertising pros. Past speakers have included personalities like Byron Allen and Jim Gaffigan alongside corporate leaders from organizations like Verizon, Deloitte, The Ad Council, Google, and more.

The Influencer Marketing Show — London — October 20

For B2B marketers who work with influencers, The Influencer Marketing Showoffers a chance to get up close and personal with some of the brightest minds and most innovative brands. With multiple tracks and over 40 featured speakers, this conference promises something for everyone interested in leveraging the creator economy for their B2B marketing efforts.

State of Search Conference — Dallas — October 24–25

The State of Search Conference is a practice-focused event that features insights from the trenches of digital marketing. The agenda includes SEO, local search, paid media, and social media marketing sessions, plus many networking opportunities. The conference offers a special rate for agencies, making it a compelling choice for that audience.

B2B Marketing ABM Conference — London — November 2

Account-based marketing will play a massive role in the future of B2B marketing. The B2B Marketing ABM Conference is a gathering of the greatest masterminds in ABM. This day-long event will help you keep pace with a rapidly-changing marketing environment by providing practical insights and actionable solutions. This event is for you if you’re moving toward an ABM program in your B2B marketing practice.

There you have it: a conference for just about every type of B2B marketer. The second half of 2022 is going to be busy!

This article originally appeared at Leadtail.