How to use Facebook For Your Business?

SMEs-Cheat Sheet for Facebook  


Yep ! I don’t want to give more intro about the Facebook hence we straightly move on to the topic. FB is always consider as a internet marketing tool that organizing various marketing campaigns in order to achieve marketing communication and branding goals. Facebook marketing primarily covers activities involving social sharing of content, videos, and images for branding purpose.

In this article I’II reveal the basic steps to get caught up in the micro blogging platform #twitter

Here are some quick and easy tips for using Facebook for drive interest and customers to your business.

1) Facebook is the friendly environment type site that begins with creating a Facebook Business Fan Page

2) Set up a business page on Facebook and post special offers (at least once a month) to all those who Like your page.

3) Post polls or questions on your Facebook page that ask customers fun or quirky questions related to your products or services

Ex: If your site selling luxury Pens start a poll that asks customers to choose their favorite type of pens

4) Posting interesting information that is valuable for your fans

5) Ask customers to share pictures on your Facebook page that shows them using their favorite product they bought from your website.

6) Instead of managing both a business page and a personal page, simply allow subscribers on your personal Facebook page. Subscriptions allow you to send public updates that your subscribers can view.

7) Subscribers can be customers, vendors, and anyone else who is interested in seeing your public posts — just as they would on a business page.

8) Set your cover page on the company page which makes interested on your fan following but you will not use your personal profile for your own commercial gain

9) Understand that your page and your profile are very separate even though you log into your profile to get to your Page and they look like they are linked together, no one else knows which pages are attached to your profile.

10) You will see your page updates in your personal profile ticker and news feed

11) You can also create the Business- only page but this highly discouraged because this stuff having several limitation

12) Limitation in the Business — Only page www.facebook.com/pages/create

a. If you create a business page it will not be linked to your personal profile at all.

b. You will use a separate email to log into this Page.

c. No Search bar at the top of the Facebook Page.

d. You will not be able to search for and navigate to other Pages when you are logged into this account.

e. No way to like other Pages as your Page.

f. If you have a business-only account, you can’t like another Page to show your support for that Page or connect.

g. No Page Home Feed.

h. You may have to provide a separate cell phone number to verify this account.

i. No ability to use the Invite Friends feature on the Admin panel.

Facebook Signup

13) Selecting your business category will lead your business in to the targeted audience

14) Complete your profile, basic information because “About page” is indexed in the Google, so you want to make sure it is well descriptive and keyword enrich.

15) Do not invite your email contacts until your Page is updated a bit more

16) Share your status update daily because fans urged to know what is happening in their desired brand.

Ex: Coca-Cola announcing the new product “Diet Coke” obviously the feed is highlighted in their page. www.facebook.com/cocacola

17) Review your permissions because you need to monitor and watch the messages

18) Be serious to choose your brand name. Once you select the desired username it can’t be changed and sad thing is it’s also indexed in the Google; so you won’t like to be your brand in the different usernames.

19) Engage the infographics on the post

20) Import the good and relevant contents on the infographics

9) Always be avail the Facebook in the various devices

Ex: Web, Mobile, Desktop and Console

21) Pick the lucrative apps which is relevant to your brand

22) Link the other social media sites in to your page app

23) Review and monitor your app periodically

24) Monitor your competitor apps which one they incorporated in their page

25) Implement the Facebook subscription button whether you are a celebrity, journalists, political figures, etc. www.facebook.com/about/follow

26) Embedded the Facebook Subscription button on your website so you can easily find and subscribe to new people. Facebook recently introduced the Subscribe button plugin for websites

Why the Company’s spend penny on the Facebook Marketing?

Facebook for business

Facebook ad can find new customers and promote your business goals. Facebook ad account started from small business to large brands.

27) Advertise your company page www.facebook.com/ads/create/

28) Peoples are hangout to Facebook that’s the ultimate reason for business owners spending the money in the www.facebook.com

29) Facebook had passed 400 million members like a third-largest country in the world

30) 100 million users are from the US so who are spending ads in the US region this is the right time to lamp your business in the Facebook ads.

31) Average Facebook User Spends 55 Minutes Per Day

32) Nearly 80,000 sites using Facebook Connect. Average FB users having 130 friends

33) Average Facebook User Fans 4 Pages per Month so you must create a clear rationale for why consumers should participate with you.

34) Only 4% of Pages Have 10,000 or More Fans of 600,000 Facebook fan pages and only .76% have 100,000 or more.

35) Wall Posts Don’t Impact Popularity so you want to grow your fan base, it is imperative that you move beyond simple Wall posts and add photos, videos, links and other content.

36) Customized News Feed If you are not paying attention to your content engagement scores within your Facebook analytic, start doing so now, and testing content types to see what works best for your brand.

37) Real-time Search. Pew Research saying that only 14% of teen’s blog and 8% use Twitter -they are texting and using Facebook in enormous numbers.

If your Business wants to reach younger people, you have to be in Facebook.

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