INCREASE YOUR REVENUE IN 30 DAYS WITH DIGITAL MARKETING
A Beginner’s Guide to Entrepreneurship & Marketing E-Book designed to succeed
THE ART OF MATCHING
PRODUCT BENEFITS WITH
A CONSUMER’S NEEDS
-Transactional Satisfaction-
LINK EACH PRODUCT FACT TO A CUSTOMER BENEFIT
Every product or service can be described through product facts:
Data points
Descriptors
Innovative enhancements, or bells and whistles.
You cannot effectively sell without an in-depth understanding of your product facts and how they each serve a specific need for your clients or customers.
If you haven’t already done so, start
to build a list of product facts, coupled by any and all needs or desires each fact will fill for your customers.
Block time on your calendar to complete your list and make it a priority.
Schedule time to workshop with your sales team and roll out. If you don’t know why they should buy…they won’t either!
TYPES OF PRODUCT BENEFITS
BENEFITS ARE VALUES CUSTOMERS DERIVE FROM YOUR PRODUCT
Convenience
Curbside Pickup.
On Demand.
FREE SHIPPING.
The best products or services are the ones that make our lives easier to live and enjoy.
Productivity
Working For the weekend and overdue for a break. Sound familiar? Trust us on this — your customers and clients want to work faster and smarter so they can take a deep breath.
We all do.
Style and Status
“Instagram perfect” has taken on new meaning, in this age of remote…well… everything. Whether it’s the perfect home- office video backdrop or the latest home-gym kicks for your check in, style still matters.
IDENTIFYING YOUR MARKET
GET TO KNOW THE PEOPLE YOU WANT TO BUY AND USE YOUR PRODUCT
It’s an entrepreneur’s world out there, but are you really in the game? Are you shooting without a backboard?
Swimming without goggles?
Defining your target customer base shouldn’t feel like rocket science. Don’t take our word for it — here are the basics from Inc.com:
Look at your current customer base.
Check out your competition.
Analyze your product/service. (***Sound familiar?) Choose specific demographics to target.
Consider the psychographics of your target.
Evaluate your decision.
Create and deploy effective marketing messages
Define (and stick to) your market positioning
Know your brand inside and out
ENSURING THE SUCCESS OF CAMPAIGNS
SECRETS FROM THE MARKETING MASTER
Make a lasting, meaningful impression.
First impressions never bow out from your customer’s mind.
The first and the last impressions are what makes or breaks a business.
Online the world is very saturated and the impression or footprint you leave, will take about 11 times for your audience to see it, see it again and then decide to .. click, enroll, but iy and keep ordering again!
Stand for values beyond your product.
Customers aren’t looking to line your pockets. Make sure your brand has purpose beyond your personal retirement and values that speak to your market.
Invest in the power of storytelling
In retail, merchandisers couple items and categories together to “tell a story” — to help the customer envision the product in their own lives and worlds. Effective marketing not only pulls the customer into your world, but also pushes your product into theirs.
It’s an entrepreneur’s world out there, but are you really in the game?
ASTA is a Business Advisor, specializing in Digital Marketing, serving local & global clients with offices in Miami and Orlando, FL; Frankfurt, Germany; Bogota, Colombia; and Greenville, SC.
We help companies grow by increasing online exposure, elevating their brand, and targeting and motivating their clients or patients. Our Vision is to build our clients’ online presence to increase profits and then help manage their business in the smartest, most efficient ways.
Check our complete Ebook in amazon and our social media outlets!
