Pillars of Social Media as a Start-Up
Social Media nowadays have been the basis for many start-ups and small businesses. It is the basis, since sometimes could be low cost, accessible and at reach to our friends, family and acquaintances. Social Media benefits in many ways organizations, entrepreneurs , non-profits and individuals.
Accessible means we have more freedom to market our business, to have it out there in different ways. We have many platforms to use such as Facebook, Twitter, Linked In .. to name a few. But accessible doesn't mean to be liberal about online presence.
Social Media can be “low cost” because we are able to contribute to a reachable marketing strategy, while we are able to expand funds for a more extensive plan of action.
Although social media can be low cost, it comes with hard and time consuming to accomplish your goals and have original content for your customers and leads.
Unfortunately what many do not understand, is that social media takes time. Time to develop, to establish strategies that actually work and time to find out which channels are better; it all depends on the business model and goals. Let’s look at the pillars of Social Media:
CUSTOMERS
Business owners think they are able to reach customers by selling their product, and that is not always the case. The online clients are more about engagement. They are looking for companies that reach for their feelings, the excitement and news that clients might find interesting. Social Media is humanizing the marketing of products and Companies, therefore business owners should get into LISTENING TO THE CUSTOMERS.
The relationship develops since the start of the Business Page or posts. Once the client sees your online presence, they are able to tell if it is worth their time. The fact of “liking” your page or subscribing to your marketing strategies, clients are always looking for something in return for them. It could in the way of an article, a fun fact, a give away and promotions.
Trust showing and doing and not only telling
Social Media is a two way conversation — Humanizing your business
-Adhere to Company’s values
-Have fun but always to keep in mind others
-Achieve business’ goals
-Make a Social Media Plan
GOALS
*Strategic Considerations (business landscape and whta can stop us)
*Measurable Objectives — Need readjustmnents? Not too easy, not too difficult
social media strategy,essentially the roadmap we’ll follow to reach our goal and objectives.
You can have more than one strategy, but don’t go all over the map.
BUDGET
As with any marketing effort, it’s important to figure out what your financial and staff investment will be before you start. You’ll also want to allocate funds for the cost of designing graphics, buying ads, promoted posts, sponsorship, and video and audio production. It’s called a plan for a reason, and part of that is making sure you’re organized by assigning responsibilities and deadlines for each task. You’ll want to establish success metrics up front, how you’re going to determine whether or not your plan’s getting you where you want to go.
Budget — Financial investment before you start
Allocate funds for designs, sponsorship and Video and audio.
Timeline- Deadlines for posts, marketing strategies and follow your timelines as well as as for the business convenience.
Metrics- You need a benchmark in order for you to see the results as well as to see what improvements you need to make!
