3 Ways Facebook Can Help Your Auto Repair Business Hire For Any Position
Businesses are facing immense challenges in hiring right now. It’s a great time to be a worker, because in almost every industry there are multiple companies competing to secure talent.
One industry that has been hit hard is the automotive repair industry. From tire technicians to office employees, the turnover that auto repair businesses have faced this year is unprecedented.
All businesses need to adapt, and one way to do that in the hiring world is to look at social media. With hundreds of millions of people on social platforms, your business can help spread the word in your local area about the opportunities available in your business.
Today, we’ll cover 3 ways your business can use Facebook specifically to boost your hiring efforts!
Use posts to bring attention to external job postings
We all know that Facebook is great at driving targeted traffic to external destinations. Most businesses think you have to pay for that traffic, but when used effectively, organic posts can reach a ton of local prospects.
As you can see in the example below, if you encourage your followers to share your post, sometimes they will tag friends or comment which will make your post go further. It’s not technically a referral, but a friend sharing a job post is a lot more engaging than any standard post.
If you have any sort of dedicated following on your pages, this method will work great for you.
Create Facebook Job Postings for each position you have open
Aside from normal Facebook posts that show up in a user’s feed, recently Facebook created a brand new type of post specifically geared to help you hire. Facebook calls it a Job Posting.
Job Postings show up in a completely separate section of Facebook called Jobs. The Jobs section makes it easy for people to find Job Postings in their area via search or in a feed of its own. Facebook users can also subscribe to certain businesses, so they are notified when that business posts a job.
When creating Job Postings, make sure every detail is filled out as thoroughly as possible. If you need more help creating Job Postings, watch our tutorial on YouTube below!
Boost ads to drive more traffic to any job postings
Organic tools are free and useful. However, if you want (or need) to speed up the hiring process and find someone fast, consider using advertising funds to increase the reach of your Job Postings or organic posts.
Facebook is one of the most cost-effective ways to advertise your posted jobs, no matter the destination. You can use Traffic ads to drive people to a third-party hiring platform like ZipRecruiter or Indeed. You can use Engagement ads to encourage people to like or share your existing posts on your Facebook page. Depending on where your business is located, you can easily reach thousands of people in your area with a lower investment. Here is just one example of a successful hiring campaign:
There are tons of options that Facebook gives business owners to help hire, so don’t discount the social media platform as a valuable hiring tool!
Optimize Social Media provides social media & reputation solutions that evolve with our clients. As social media experts we manage Facebook, Twitter, Google, Yelp, YouTube and Instagram accounts for our clients daily. We help the modern business owner implement a specialized social media strategy so they can make more money in real life. Enjoy our blog.
