Do This Even If You Hate Social Media

Social media is a big cocktail party, but you don’t have to participate all the time. You can just watch and learn. One thing that separates good marketers from average ones is the social listening skill. Social media listening is the process of identifying, monitoring and assessing what is being said about a topic, company, individual, product or brand. Here are some benefits of social listening

Example — I work with several startups based in Dallas. So I have created a Twitter list of various founders and startups. I watch and listen to what is being said using Hootsuite streams. This helps me stay up to date on what is going on in Dallas startups world.

If you want to use Twitter lists for your social listening, you can start here. Also here are some more free tools that you can use to practice social listening

Free Social Media Listening Tools

Now over to you. Does your business “practice” social media listening?

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Originally published at isocialyou.com on July 28, 2015.