Social Hack — Making The Most Of Twitter’s Lead Gen Card
Physical business cards have been around forever. We’ve seen different iterations of them in regard shapes, sizes, materials, etc. Some have even tried to make them more interactive with 3d cards or CD business cards (remember those?). If you’re active on social I’m here to show you how to get rid of carrying physical cards around forever.
People are on their phones constantly, especially at conferences and events. Why not connect with them on their preferred platform, log their data for follow up later and create an easy and beautiful user experience. To do this you’ll need a few things:
- A Twitter Account
- A Website
- A Fun/Unique Image
- Willingness To Engage
First visit ads.twitter.com and set up your ads account. Note that you will have to have a credit card on file in your ads account to do this, but it won’t cost you any money.
Now create a Twitter lead generation card from your ads.twitter.com account.
Publish this card as a dark post on Twitter, then pin that post to the top of your profile. This will now act as source to connect with people passively, as it will always appear first when people view your profile! Here’s what it looks like on mobile:
Here’s How It Works:
Now that your pinned tweet is getting you passive connections, it’s time to use your new virtual lead generation card in real life. Lets say you’re at a conference, for this example I’ll use WordCamp Atalanta. You meet Noah and get to talking. You love what he has to say, because Noah is awesome, and want to follow up and connect later. Instead of asking for his business card or giving him a physical card to store and hold on to ask him for his Twitter account. Then at the moment or later in the day send him this:
After Noah clicks to connect, I get his data on the backend in Twitter and redirect him to my personal site so he can see my other social properties and choose to connect there as well. Here’s what the experience looks like on mobile:
- Noah gets the tweet previously pictured above.
3. Once Noah has read it and hits the back button he is back to the connection card. He then hits connect. Submits his info automagically and gets redirected to my mobile optimized site:
4. Again because this is all in Twitter once he is done viewing the site, he clicks the “x” and is right back to your tweet with a nice confirmation message that all went smoothly:
That’s it! After an event or anytime you please go into your ads.twitter.com account and download the lead generation data that was submitted to you. Use that to follow up on social, email or other to connect with your new connections and friends.
Questions? Comments? Post below, would love to know what you think!