Carolyn S. Chambers Professor in Journalism, University of Oregon | Researcher @CardiffJomec | Contributor @ZDNet @BBCCollege @HuffingtonPost @mediabrief

Feb 4, 2016

Instagram in MENA: 4 new stats from 2015

Dubai’s Crown Prince, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum

Image: Source: http://www.buro247.me/lifestyle/insiders/the-5-essential-instagram-accounts-for-the-gents-t.html

This is the third in a series of ten short extracts from my 2015 round-up: Social Media in the Middle East: The Story of 2015 (also available on Scribd, SlideShare and Academia.edu + the UNESCO Media Literacy Portal).

Instagram now has 25m users in MENA[i] and 400m worldwide.[ii]
Saudi Arabia has 7 million monthly active users, while there are 2.2 million monthly users in UAE and 3.2 million in Egypt.[iii]
Ipsos MENA reported in 2015 that during the previous year, usage of the network across their regional panel grew +14%, from 23% — 37% of panelists.[iv]
Instagram use has exploded among Arab Nationals, Northwestern University in Qatar revealed, growing from 6% of internet users in 2013 to 28% in 2015, across their six nation study.