Top Instagram Accounts to Follow

Having a successful Instagram account first begins with having great photos. Other than that, there are several other elements that play a role in having a great Instagram account.

One of those elements is creativity. The more creative you are the more you stand out. The same goes for interaction. The more you interact with your followers (mentioning, tagging, etc.) and the more opportunities you give them to interact with you (asking questions, quizzes, giveaway, etc.) creates a connection and relationship with them, allowing them to be more loyal to you as followers.

Here are my favorite top 8 accounts that are doing a great job on Instagram. Follow them, learn from them, and get inspired by them to make your Instagram account awesome!

#1 WeWork

What makes them successful?

Here are a few things they do:

  • They show their work culture by showing behind the scene snapshots of their offices and team.
  • They collaborate with different artists.
  • They have a hashtag series (i.e. #FounddedByWomen).

#2 Airbnb

What makes them successful?

Here are a few things they do:

  • They create amazing photos as well as videos.
  • They share photos of the Airbnb team.
  • They use photos from Airbnb guests.
  • They share personal stories from travelers and people opening up their home to Airbnb.

#3 Rachel Ryle

What makes her successful?

Here are a few things she does that contributes to her succcess:

  • She is super creative.
  • She creates posts according to events and holidays.
  • She collaborates with brands and other artists.
  • She shares a few personal posts allowing users to relate to an actual person.
  • Her captions are at times witty and she sometimes paints a story with each post.

#4 MailChimp

What makes them successful?

Here are a few things they do:

  • MailChimp’s Instagram is vibrant.
  • They show their fun work atmosphere.
  • They use a hashtag series to allow followers to get to know the team (#meetmailchimp).
  • They share photos of guest speakers.
  • They have a sense of humor throughout their Instagram page.

#5 Javier Pérez (cintascotch)

What makes him successful?

Here are a few things he does:

  • He creates simple yet extremely creative illustrations.
  • He has his own voice.
  • He creates posts for holidays (Valentines, Christmas, New Years, etc.).
  • He shares his successes (participated in TEDxPeñas, features in magazines, brands using his illustrations) allowing followers to relate to a person.

#6 Taco Bell

What makes them successful?

Here are a few things they do:

  • Their profile is colorful and animated (consistent).
  • They interact with followers (ask questions, tells followers to tag someone, etc.).
  • Customize posts according to holidays & events (Valentine’s Day, football games, etc.).

#7 Josh Hara (yoyoha)

What makes him successful?

Here are a few things he does:

  • He’s creative and humorous.
  • He creates posts with holidays and events (National Pizza Day, Groundhog Day, etc.).
  • He creates posts for popular topics at that time (Drake: Hotline Bling, Weekend: Can’t Feel My Face, Star Wars Premiere, etc.).
  • He shares a few personal posts allowing followers to relate to a real person.

#8 Staples

What makes them successful?

Here are a few things they do:

  • Other than being creative they share holidays posts.
  • They have a hashtag series #makemorehappen.
  • They interact with followers: sweepstakes, quizzes, ask questions in their captions, and more.

What are some of your favorite Instagram accounts?


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Originally published at blog.startafire.com on February 15, 2016.