How to Run an Effective Social Media Giveaway
A step-by-step guide to hosting a giveaway that boosts engagement and gains followers the right way
Social media giveaways are a great way to team up with other writers and small businesses, and find a new segment of readers/followers.
If you’ve never hosted a giveaway on social media before, this guide will help you determine the best type of giveaway for you.
I’ll also review the basic steps to hosting a successful giveaway, so you can get started today!
Types of social media giveaways
Loop giveaways
This type of giveaway is a collaboration with other accounts and is a great way to build your following.
To do this type, you’ll invite other writers or businesses to join and contribute a prize.
For people to enter, they have to follow all of the accounts associated with the giveaway. In the case of a loop giveaway, the prize should be pretty substantial so people have a good reason to follow a bunch of accounts.
I’ve seen loop giveaways with as many as 40 accounts involved and prizes worth thousands of dollars. (Some loop giveaways even require a steep fee to…
