How to Make Your Facebook Page Cover Photo Stand Out

Including 12 Excellent Examples

Photo by Baiq Bilqis on Unsplash

Your Facebook Page cover photo is one of the first things people will see when they visit your Facebook Page.

That is exactly why it is so important to make the best first impression possible and for the cover photo to convey exactly what it is you are aiming for.

Let’s jump in and figure out the best way to make the most out of your Facebook Page cover photo, together.

What’s the ideal size for a Facebook Page cover photo?

820 pixels wide by 462 pixels tall

Even though we only get one photo, Facebook is going to display your cover photo in two very different ways:

  • in the rectangular format of 820 pixels wide by 312 pixels tall for desktop;
  • and the ever-so-slightly more squarish format of 640 pixels wide by 360 pixels tall for mobile.

If you want to use a single image that works pretty well on both desktop and mobile, 820 pixels wide by 462 pixels tall seems to be the best (see example below).

New: Cover video!

You can now use a video, instead of a static cover photo. With a video, you can share more about your business and tell a longer story.

  • It should be at least 820 pixels wide by 312 pixels tall.
  • It can be 20 to 90 seconds long.

Pro Tip: If you found an image or video that you love and the dimensions are a bit off, you can still use it! Facebook allows you to reposition it — essentially allowing you to crop your cover photo in a way that you think best fits in the space.

Desktop vs. Mobile

For example, here’s how a Facebook Page cover photo looks on a desktop and the mobile app:

They look similar, but there is a slight difference:

On mobile, the top and bottom portions are slightly expanded — by 75 pixels each to be precise — assuming you didn’t reposition the photo. The parts highlighted in red are not shown on your Page when viewed from a computer.

What’s cool here is that Facebook doesn’t stretch and squeeze the same image, they change the crop. This is awesome because it ensures that your image looks its best by not distorting anything.

If you’re using text on your cover photo, like a call-to-action (CTA), you’ll want to pop over to the Facebook mobile app to take a peek just to make sure there’s nothing wonky going on.

For example, if your cover photo is not tall enough, the sides of your photo (or a few characters of your CTA) might be cropped away on the mobile app.

How to create your cover photo

If you have some design skills, creating your own cover photo from the ground up using software like Photoshop is an excellent way to go.

Going this route allows you to create a pixel-perfect representation of how you want to portray yourself or your business.

Photoshop cover photo templates

To help you to jump straight into designing, we’ve created a Facebook cover photo template (820 x 462px).

This is how it looks like on desktop and mobile:

You can see an example of this here. (Hat tip to Cover Photo Size Helper — so helpful!)

We know that we might not all be designers, but that doesn’t mean we can’t all have a beautiful Facebook cover photo.

Here are some places you can look at to create your cover as well as some tips for making sure it fully represents you and your business.

1. Your photos

Your Facebook cover photo should be all about you or your business, so why not use one of your photos that represent you?

During our Madrid retreat, we took a team photo, which became our Facebook cover photo for several months.

2. Stock photos

If you don’t have any personal photos you would like to share, how about using a beautiful stock photo?

We shared 53 free image sources for you to find the perfect image for your cover photo. My favorite websites to find beautiful stock photos are Unsplash and Pixabay.

If the license of the photo allows, I would encourage you to edit or enhance whatever photo you pick with Pablo, Canva, or PicMonkey to make it more personal.

For example, you could pick one of your favorite quotes and lay it over the photo, and Pablo even has a few beautiful quotes you can pick directly in there.

3. Canva

If you don’t want to use a photo or if you’d like even more help to create your cover photo, Canva offers pre-made templates for you to use and customize however you would like.

To find these templates on Canva, select “More…” when you are creating a design and look for “Facebook cover”.

How to select your cover photo

Now that we know how to create your cover photo, the question is what kind of cover photo you should select?

Are there cover photos that work best than others?

Let’s investigate.

Best practices

Hubspot has put together a great list of Do’s and Don’ts when it comes to cover photos. Here are some of the highlights:

  • Follow Facebook’s guidelines
  • Respect Facebook’s required dimensions (820px wide by 312 px tall for desktops)
  • Stay mainly visual and have a clear focal point
  • Keep in mind how your cover photo will look like on mobile
  • Integrate your cover photo design with the rest of your page

What type of image attracts people?

We looked into some of the components that make images shareable which turned out to be:

  • Emotion: Making people feel, leads them to take action
  • Relevance: Including something that fits with your audience’s interest
  • Colors: Picking the right colors that will lead to the most shares
  • Typography: Choosing the right font that will make your message clear
  • Hashtags and Text: Find the right words that will lead your audience to interact

These components can also be applied to your Facebook cover photo to make people feel a certain way or take a specific action when they come to your page.

For example, Coca-Cola’s cover photo shows several happy young adults clinking their coke bottles. This is likely to be in the hopes of making people feel happy when thinking of Coca-Cola and to make the connection in people’s mind that drinking a coke means happiness.

Straightforward and effective!

Where do people look?

When coming up with your perfect cover photo, it might be interesting to look into some eye tracking studies. Something that I found particularly interesting in an article from Kissmetrics on the subject is the idea of “directional queues.”

It was found that if you would like to draw attention to a particular item in an image, having a visual queue like a person’s gaze looking at that item will guide viewers to what they should look at next. This could be an interesting way to use a person’s gaze in your Facebook cover photo.

Something else Kissmetrics found that might be worth playing around with is to include an element that “pops” in your cover photo. That element should be the one that matters and the one that calls for action.

For example, when HubSpot launched their Summer Startup competition, they changed their cover photo to encourage people to apply.

Thinking outside the box

The cover photo is a great way to express yourself but also a way to stand out when people visit your page.

Here are some ways you can use your cover photo:

  • Use your cover photo to promote your social media campaigns
  • Change your cover photo based on special occasions, events, sales, or holidays
  • Use your cover photo to send people to a special offer
  • Ask your fans to “Like” your page
  • Ask your fans to share your page
  • Include Easter Eggs that lead fans to a special giveaway or special event

Who does it well? A showcase of great cover photos and videos

Now that we know what makes a good Facebook cover photo, how about we take a look at some of the Pages that do it well? Hopefully, you might find some inspiration 🙂

Photos

Videos

Over to you

What about you? How do you use your Facebook cover photo? Do you have any tips or suggestions on what makes a good one?

I would love to hear all your thoughts and ideas in the comments so that we can all create the best cover photos ever! 😉


This blog post was first published on the Buffer Social blog on July 18, 2017 by Alfred Lua.