How to Create a Social Media Marketing Plan From Scratch
When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.
I’d imagine that a social media marketing strategy could feel the same way.
If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.
It’d help to have a plan.
We’ve shared before about different parts of a social media strategy — the data and research and personal experience behind what works on social media.
Now we’re pleased to put it all into a cohesive, step-by-step infographic that you can use to get started.
If you need a social media marketing plan, start here.
You might also like the following resources that can help you with your social media marketing plan:
What do you want to know about creating a social media marketing plan?
Coming up with a social media marketing plan is a great step toward diving in to social. If social media looks thrilling and overwhelming all at once, start with a plan. Once you see the blueprint in front of you, it’s a little easier to see what lies ahead.
- Pick your networks
- Fill out your info
- Find your voice
- Choose your strategy
- Analyze and test
- Automate and engage
Bingo!
How did you develop your social media strategy? Do you have any questions about planning your social media strategy? I’d love to keep the conversation going.
The full version of this blog post was first written by Kevan Lee on the Buffer Social blog on July 16, 2014 and then updated September 21, 2017.
