The 20 Best New Social Media Tools to Try in 2018

Photo by Stephen Leonardi on Unsplash

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack.

According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape.

So where do you start?

As part of our State of Social Media 2018 campaign, we partnered with the team at Product Hunt to put together a list of the latest trending social media tools for marketers to try in 2018.

Keep reading to see the full list, or click over to the Product Hunt collection with all of 2018’s best social media tools.

1. Crello

A simplified graphic design tool with 10,000 free templates

Price: Free (with some design elements at $0.99)

Description: Crello is a new, free graphic design tool for creating social media, web, and print images. It provides 10,000 free design templates and millions of stock images and free design elements.

2. Fastory

Craft stunning Instagram stories, share them everywhere

Price: Free or enterprise pricing

Description: Fastory is like Canva for Stories, as a Product Hunter described it. It’s an online graphics editor that allows you to create animated or static stories easily.

3. Storyheap

Manage your Snapchat & Instagram Stories

Price: $49 per month, $99 per month, or $199 per month (with a 7-day free trial)

Description: Storyheap might be the only tool around that lets you manage your Instagram and Snapchat Stories — create, schedule, and analyze your stories — from a single dashboard.

4. Botletter

Send newsletters on Facebook Messenger

Price: Free (for 1,000 messages every month), $23.50 per month, $53.60 per month, $85.50 per month, or custom pricing

Description: Facebook Messenger is growing as a promising marketing channel. With Botletter, you can grow your Messenger subscriber list, send your subscribers messages on Messenger (or botletters), and analyze your performance.

5. PixelMe

URL shortener for savvy marketers

Price: $10 per month, $29 per month, $79 per month, or custom pricing (with a 7-day free trial)

Description: PixelMe is an URL shortener that allows you to include a retargeting pixel in a link. When people click on your PixelMe links, you’ll be able to retarget them with ads on Facebook, Instagram, Twitter, and more.

6. Promo

The easiest way to create marketing videos, from Slidely

Price: $49 per month, $99 per month, $199 per month, $359 per month, or enterprise pricing (You can try the editor for free and pay only when you want to download any videos.)

Description: Promo claims to be the easiest video maker on the market (and many Product Hunters agree with the ease of use). With a library of over 2.8 million premium video clips and licensed music, Promo can help you create high-quality videos in just a few minutes.

7. Typito

Create stunning videos fast, easy, and online

Price: Free, $5 per month, $30 per month, or enterprise pricing (with a 7-day free trial. You can pay $5 per video to remove the Typito watermark.)

Description: Typito has been described as “Canva for video”. Its drag-and-drop interface allows you to quickly create engaging videos with beautiful typography, images, and videos.

8. Anchor Videos

Magically transform audio to video and share it anywhere

Price: Free

Description: Anchor Videos is a new feature in Anchor, a popular audio network app, which allows you to turn your audio recordings into beautifully animated videos with your transcript.

9. Adioma

Infographic maker based on visual language

Price: $39 per month, $69 per month, $299 per month, or custom pricing from $10,000 per infographic onwards

Description: The people behind the popular Funders and Founders infographics created Adioma so that people can create similar awesome infographics easily.

10. Smartmockups 2.0

Create stunning product screenshots without using Photoshop

Price: $69 (There’s a free trial where the mockups created will have a watermark.)

Description: Smartmockups lets you create photos of your product (digital, print, or apparel) in realistic backgrounds, without needing help from a designer.

11. ContentStudio

Data-driven content suite to grow your social accounts

Price: Free, $15 per month, $47 per month, $97 per month, $197 per month, or enterprise pricing

Description: ContentStudio is a social media content curation tool that allows you to discover content, schedule posts, and automate campaigns.

12. Campsite

Turn a single bio link into unlimited

Price: Free

Description: Campsite solves a problem that many Instagram marketers face — having only one link for the entire Instagram account — by creating a mobile-friendly page where you can list multiple links.

13. Tagwin

Instagram contests & giveaways made easy

Price: Free, $19 per month, $29 per month, $49 per month, or $79 per month

Description: Running Instagram contests is a great way to drive engagement and reach on Instagram. Tagwin makes the process simple and easy.

14. Insense

Facebook and Instagram ads on behalf of influencers

Price: $299 for 25 creator deals per month, $999 for 50 creator deals per month, or enterprise pricing (Product Hunters get a discount)

Description: Influencer marketing is becoming more and more popular on social media. Insense is a platform that connects you with influencers and lets you manage and run sponsored influencer campaigns.

15. Quuu Promote 3.0

Promote your content to influencers

Price: Starting from $40 per month

Description: Quuu is a social media tool that suggests content for your social media sharing. Quuu Promote, on the other hand, lets you promote your content by suggesting it to the regular Quuu users.

16. Lisa

Machine learning-powered engagement predictor for Instagram

Price: Free

Description: You likely have taken multiple photos and couldn’t decide which one to post on Instagram. Lisa, using its machine learning algorithm, can help you with that.

17. Story Slicer

Cut long videos into slices to post on your Instagram story

Price: $1.99

Description: Story Slicer helps you split your long videos into short clips so that you can post them as stories on Instagram, Facebook, WhatsApp, and more.

18. MetaShort

Quickly change a link’s social media appearance

Price: Free or $10 per month

Description: If your social media posts often don’t appear the way you want them to be, MetaShort might be what you need. Using its simple interface, you can adjust how you want your Facebook and Twitter posts to look like, without having to touch the site’s meta tags yourself.

19. Station

One app to rule them all

Price: Free

Description: As a social media manager, you likely have many web applications (such as Trello, Pocket, and hopefully, Buffer) opened at the same time. Station lets you unite all those apps into one beautifully-built workstation and boosts your productivity.

20. Planable

The command center for your social media team

Price: Free, $49 per month, or enterprise pricing

Description: Planable is a collaboration and planning tool for social media teams. Instead of using a combination of tools such as Dropbox and Google Sheets, you can get feedback, discuss ideas, and schedule posts from a single location.

What are your favorite new social media tools?

I believe there are many great new social media tools that I’ve missed and left out from this blog post.

Would you be up for sharing your favorite ones so that fellow readers (and I) can try them? I’m excited to chat about them with you about them. Thank you!

Content Crafter at Buffer. I swim, cycle, and run a lot. When I’m not doing all those, I love to read and try new things.

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The full version of this blog post was first written by Alfred Lua on the Buffer Social blog on January 17, 2018.



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