Oct 7, 2016 · 7 min read

There are over 500 million Instagrammers across the world — more than 300 million of whom use Instagram daily to share some of their most exciting and precious moments.

And with that many people sharing their attention with Instagram every day, there’s a ton of potential for businesses and marketers. In fact, from a business perspective, Instagram is one of the best platforms to increase your engagement and connect with your audience.

According to a Forrester research on top 50 global brands, Instagram is the leader of social engagement. While its per-follower interaction rate fell between 2014–15 (and might still be falling), it is still significantly higher than other platforms:

Source: Forrester

Instagram offers a huge potential for you to grow your personal brand and business. And if you are not quite sure how to take advantage of this opportunity, we’d love to help!

Over the last few months, we’ve published several guides on Instagram marketing, sharing various strategies and tactics as well as exploring various use cases for Instagram’s new features like Zoom and Stories. We even organised a Twitter chat on Instagram marketing to get advice from our #bufferchat community.

Below are our ten top Instagram resources that we hope can help you bring your Instagram game to the next level! 🚀

1. A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles

This guide covers everything you need to know to create a killer Instagram marketing strategy for your business. It is a playbook you can use to help formulate your content strategy, craft the perfect Instagram profile, increase growth and engagement and measure how Instagram is impacting your business.

Click here to read >>

2. Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Instagram started out as a photo editing app and has gradually evolved into one of the world’s most-used platforms. For businesses, it’s become a place connect with their customers and strengthen their brand image. However, many marketers and business owners are still wondering how they can Instagram for business.

In this guide, we covered 30 tips to help you do just that. There are tips to enhance your Instagram profile, best practices, quick growth experiments, and more.

Click here to read >>

3. Buffer for Instagram is Here: 8 Ways to Get Your Best Instagram Marketing Results with Buffer

We recently launched one of our biggest product enhancements, Buffer for Instagram. In this guide, you can find eight ways to help you get even better Instagram marketing results with the use of our Instagram integration.

For instance, you could use Buffer to find your best time to post to Instagram, help you maintain a consistent presence and find out what works best for you through the analytics dashboard.

Click here to read >>

4. How We Grew Our Instagram Followers by 60% with User Generated Content

Through studying hundreds of Instagram accounts, researching ways to gain a massive following, chatting with social media managers from different industries, and running a few experiments, our Social Media Manager, Brian G. Peters found an Instagram strategy that delivers results — User Generated Content.

With this strategy, he managed to grow our following by 60% to 9,400 followers in under 3 months. In this post, Brian discusses the exact tactics he used and shared numerous examples and tools to help you achieve results.

Click here to read >>

5. How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement

Whether you’re growing your own personal account or working on behalf of a company, here are the 10 best tactics (with tools and examples!) that could help you grow a large, relevant audience on Instagram.

Here, you’ll find actionable tips you can implement right away such as how to find the right hashtags to use and asking followers to “tag a friend” to increase your reach.

Click here to read >>

6. Instagram Marketing: A Bufferchat Recap

Every Wednesday, our community and us gather on Twitter to chat about social media, culture and more through the #bufferchat hashtag.

A while back, we got together to discuss Instagram marketing. We talked about the kinds of posts that get the best engagement, our essential Instagram tools, and much more. Here’s the recap of the insights and wisdom our community shared with us during the Twitter chat.

Click here to read >>

7. Instagram Launches Instagram Stories: Everything You Need to Know on Instagram’s Excellent New Feature

A couple of weeks back, Instagram launched an exciting new feature to encourage its users to create and share more content on the platform — Instagram Stories.

If you are new to this feature, this post will bring you through how it works, pro-tips, and ways you can use it to your advantage.

Click here to read >>

8. Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Once you have a good idea of how Instagram Stories work and want to have a go at it, here are 18 creative ways brands and influencers are using it. Most of these strategies do not require huge budget or resources to pull off!

Click here to read >>

9. Instagram Zoom: How to Get the Most From Instagram’s New Feature (Plus Inspiration From 10 Awesome Brands)

We finally able to zoom in on photos and videos on Instagram — yay! This opens up a ton of opportunity and some more flexibility with the types of content we can create on Instagram.

In this post, you’ll find 3 best practices for the Zoom feature and examples of 10 brands using it to create engaging content. You’ll see from brands like General Electric, Fedex and Bud Light.

Click here to read >>

10. A First Look at New Instagram Business Tools (And What They Mean for Your Business)

With an Instagram business profile, you will be able to do so much more — add contact details and location, see metrics such as top posts and reach, and promote your posts.

This post takes a closer look at these new features which might be beneficial to your business profile.

Click here to read >>

Whether you are growing your personal brand or strengthen your business brand, we feel there’re still a lot of opportunities to be taken with Instagram. We hope these resources have been useful for you!

We’d love to hear what your favorite resource for Instagram is — it needs not be from this list! Also, do you have a favorite strategy or tactic for Instagram?

Buffer — Social

Our thoughts on social media and marketing.


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Buffer is a suite of products to help you build your brand and connect with your customers online. Come say hi and see what we’re about at buffer.com.

Buffer — Social

Our thoughts on social media and marketing.

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