Instagram Use & Gender: Info Card

Data for this report was collected using Reuters Digital News Report from 2017. We decided to use this Reuters report and accompanying data set, as they surveyed a relatively large sample size (2,531) from across Canada, including Canadians from a variety of different demographics such as age, gender and geographic location. The diversity of geographic location and age in the initial study gives us interesting results that are generalizable to the Canadian population.

Instagram is one of the most popular social media platforms at the moment, and this research will be able to inform organizations when deciding what ages, genders and geographic locations to target with Instagram-based advertising or communication campaigns.

References:

Reuters Institute (2017). 2017 Digital News Report. Retrieved from: Reuters Digital News Report from 2017.