The Numbers Game
What do Barack Obama, Lady Gaga, and Justin Bieber have in common? They're wildly popular, and their millions of Twitter followers seem to prove that. There's just one problem. Almost half of those followers are fake.
I've long felt that people look at social media purely as a numbers game. That it feeds egos and the perception of self-importance is totally wrong, and the notion that a large following is representative of one's popularity is pure bullshit. In reality, social media is a way to share interesting content, and also a great marketing tool when properly used.
How many people and brands do you know on Facebook and Twitter that have a large number of followers? Have you considered how many of those followers are actually real?
Social Media Fakes Need Not Apply
Status People identifies which of your Twitter followers are real and fake. They looked at the Twitter accounts of several famous people, and in most cases found a high number of fake or inactive followers for most of them.
As of March 2012, there are reportedly over 575 million Twitter users. That number keeps climbing. But you have to wonder what fake users are contributing to those increasing numbers.
For a mere eighteen dollars, you can buy 1,000 fake Twitter followers. Yes, someone out there provides this service to people. I suppose it's the easy way to boost one's ego. However, like the price, it's cheap, and it's dishonest.
People, or should I say, real people will follow you because you have something interesting to say. Taking the easy way, until Status People released their app, seemed like a good way to increase one's perceived popularity.
Hopefully, not any more.