The Social Media Shadow

Luis Borba
Jun 10, 2013 · 2 min read

How do you become a content generation machine? Have someone follow you everywhere, record everything you do, and publish it. This isn’t another story about the NSA’s PRISM project. It’s Gary Vaynerchuk’s new social media strategy.

Along with re-launching his popular blog, Gary hired a full-time *In-House Social Media Journalist* (if you will) to follow him and document his travels. While this strategy is beyond the budget of most brands, it’s no excuse for not generating your own content. Twitter, Facebook, LinkedIn and Pinterest are all easy to use tools. Each have their own mobile apps that can be used anywhere. Vine’s recent foray onto the Android platform has introduced hundreds of thousands of more people to the six-second video tool. It’s now easier and quicker than ever to post regular updates to your followers. They don’t have to be epic, meandering posts. Just short, sweet, to the point.

Even if you don’t like writing, there are transcription tools and services out there that will take your recorded audio and covert it to text. Tweak, publish, done.

It’s never been easier to document what you do. Everyone has insights to share. Micro-content, for now, is the simplest and quickest way to share those insights that make you the authority on the products and services you provide.

You can follow Gary’s insights on Twitter.

Social Media

Social Media Marketing: Stories, how-tos, insight & wisdom from those who work with this digital marketing medium.

    Luis Borba

    Written by

    Writer, photographer, digital marketer. This order may change without notice.

    Social Media

    Social Media Marketing: Stories, how-tos, insight & wisdom from those who work with this digital marketing medium.