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Icelandair’s Social Customer Care Continues to Soar

Icelandair’s Social Customer Care Continues to Soar

Customer care has always been paramount to the perceived quality of service within the airline industry. But for airlines, being there for…
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Conversocial
We Live in an Effortless World… Almost

We Live in an Effortless World… Almost

The following is an excerpt of a chapter from my new book, Message Me, coming out soon.
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Conversocial
Lean In To the Power of Social Messaging

Lean In To the Power of Social Messaging

The following is an excerpt of a chapter from my new book, Message Me, coming out soon.
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Conversocial
How SSEN is Powering up Social Messaging for Service

How SSEN is Powering up Social Messaging for Service

Bad weather is a regular occurrence here in the UK, and with this bad weather often come downed power lines and interruption to services…
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Conversocial
When saying ‘Sorry’ is Not Enough

When saying ‘Sorry’ is Not Enough

It is often said that ‘sorry’ is the hardest word to say. However, looking at some social media channels, it seems to be the easiest thing…
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Conversocial
Why do Some Businesses Struggle to Adapt to Digital Customer Care?

Why do Some Businesses Struggle to Adapt to Digital Customer Care?

While plenty of evidence suggests that digital care reduces costs and increases shareholder value, most companies are still very much in…
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Conversocial
How Private Messaging Channels Are Changing Brand Communications As We Know It

How Private Messaging Channels Are Changing Brand Communications As We Know It

Thinking back over how Social has evolved over the last ten years is pretty mind boggling. Newer channels to the mix, such as Snapchat…
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Conversocial
Why 2018 is the year of Facebook Messenger

Why 2018 is the year of Facebook Messenger

“2018 is be the year that Messenger becomes the most important channel for brands, companies, retailers, and individuals to interact with…
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Conversocial
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