Social Misfits Media Joins Freuds Network — Press Release

Cause-focused social media and digital agency becomes 10th brand in The Brewery Group, parent company of global communications agency freuds

London, 18 October 2018

The specialist and highly regarded social media and digital agency Social Misfits Media has become the tenth brand in The Brewery Group, the parent company of global communications agency freuds.

Founded by social entrepreneur and CEO Carlos Miranda in 2012, Social Misfits Media has an impressive track record of helping NGOs, charities and foundations find their voice and have a positive societal impact, building on its mission of turning “social media into social good”. Clients in its global portfolio include the Bill & Melinda Gates Foundation, Amnesty International and Lumos.

The announcement of the joint venture is the latest milestone in the group’s commitment to sustainability, most notably through freuds, the global communications agency founded by Chairman Matthew Freud in 1985 and the biggest brand within the group.

freuds has been driven by a commitment to social and environmental impact since its inception and has worked on some of the biggest campaigns and initiatives in that space, including Band Aid, Live Aid, Live Earth & Live 8, and more recently the UN Sustainable Development Goals AKA the Global Goals, Product (RED), Great British Oceans, and Mission 2020.

Social Misfits Media becoming part of The Brewery will allow the group to continue to help businesses, brands and NGOs communicate about social impact issues — often related to the Global Goals.

Carlos Miranda, CEO of Social Misfits Media, said:

“We’re extremely passionate about business with purpose. From our start, we’re been driven by a determination to help charities and businesses use social media and digital to drive positive and tangible social impact. The Brewery has amazing credentials in this space, and we’re truly excited about joining the group, combining our expertise, and working closely together on a range of important social and environmental projects”.

Arlo Brady, CEO of The Brewery, said:

“Carlos and his team are truly impressive in their zeal and smart strategies for maximising social good through innovative use of social media. We wanted Social Misfits Media to be a part of our family at The Brewery and are delighted to have brought the team into the fold and take on our 10th brand”.

Social Misfits Media offers four core services in its offering, including bespoke training and workshops, community management, social diagnostics and digital blueprint strategies. It is also part of a network of organisations that support the social good sector, with sister companies I.G. Advisors and Lightful providing a range of solutions from developing strategy around fundraising, philanthropy and corporate impact, to smart tools for social media management.

Aside from freuds, The Brewery’s other companies include US-based tech PR agency Brew, creative agency Proud Robinson & Partners, Atomized Studios, talent agency Procure Worldwide, insight division Republic, branding agency freuds Branded, freuds Film and freuds Accelerator.

Notes to Editors

About Social Misfits Media

At Social Misfits Media we believe world-changing organisations deserve world-class solutions. If you’re a charity, foundation or social enterprise with big ambitions, it’s time to make social media work harder for you. With years of experience across every social platform, our team works with you to deliver tactical, outcomes-driven plans that meet your online and real-world targets. In other words, we help you turn your social media into social good.

For more information click here.

About The Brewery

The Brewery unites a diverse group of specialists to create a family of unrivalled and unstoppable thinkers and doers. Agents, publicists and campaign managers; researchers, planners, strategists and creatives. Filmmakers, journalists, and media trainers; artists and designers; campaign and crisis managers. Event designers and tech specialists; procurers of talent and guardians of reputation. Together we seek purpose, meaning and impact in everything that we do. To do what we love and love what we do.

For more information click here and here.

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