Social Nature Technology Update — July 2021

As we head into the second half of 2021, our team at Social Nature keeps showing how to make an impact while staying lean, by quickly actioning feedback from customers, community, and team 🚀 We’ve launched updates to help more people make the switch to #betterforyou products 🪴 Check out our progress 👇 By the way, we are hiring.

Personalized Discovery Experience Based on Where You Shop 🍏

We’ve made significant improvements to our matching algorithms on socialnature.com. so that you can easily find better-for-you products to sample at stores near you.

Expanding Social Nature’s Communication Channels 📬

To improve product sampling experience, and in addition to our regular email communication channel, we launched an initial release of a Facebook Messenger integration to evaluate its adoption while keeping users posted on shipment status, reviews and new products. We are also experimenting with SMS as a way to keep connected to community members that expressed interest in that channel.

Share the Love ❤️

When submitting a review for any product samples, you now have the opportunity to share your review and a discount with friends so they can also #trynatural

More Efficient Shipments 🚚

The team has developed improvements to the internal tools that power the integration with our warehouses, to help get natural products to people faster, by doing more efficient batch shipments, across hundreds of campaigns!

Content Management Enhancements 👩‍💻

We’ve made improvements to our internal content management system in order to better support the creation, configuration and editing of our product sampling campaigns so we can scale to new heights!