Add reviews and ratings to customer emails

Lift repeat purchase rate by 27% by adding reviews and ratings to customer emails.

Shoppers live and buy by reviews.

Instead of waiting for them to seek out this user-generated content on your site, serve it up in your email newsletters and drive them to your store.

Link to your top-rated products with images, star-ratings, and a glowing customer review. This social proof will establish trust early on and draw customers in to learn more. With 15% of US retail email subscribers making multiple purchases, this strategy is useful for both new and returning shoppers.

• 48% of customers say that UGC is a great way to discover new products.
• 64% of shoppers actively search for UGC before making a purchasing decision.
• 27% of past customers who click on promoted products in review request emails go on to make another purchase.

Uniqlo featured top products with customer testimonials in their email newsletter The 5-star ratings and linked photos make it easy for shoppers to click through and purchase products that they might’ve not otherwise considered.

This article was initially published on https://www.yotpo.com/blog/social-proof-email-marketing/