Let a brand fan take over your Instagram for a day

Increase social engagement by up to 23% with posts from brand fans

Ask a brand fan to take over your Instagram feed for the day. You’ll increase brand awareness, generate quality engagement, and expand your social reach to a new community of potential customers.

Usually, this new audience has similar interests to the brand fans’ and trusts their recommendations.

• American Express experimented with handing their Instagram account over to guest photographers, whose posts generated 23% more engagement than other AmEx posts.
• 83% of shoppers check out brands their friends recommend
• Word-of-mouth directly influences 20–50% of purchase decisions
• 72% of shoppers are influenced by Instagram photos of a product

Real Example

Kopari Beauty handed over its Instagram account to lifestyle blogger Marianna Hewitt for a day. Her posts were an instant hit, got tons of engagement, and exposed Kobari Beauty’s products to lots of new fans. Marianna’s posts got 38.9% more likes on average than posts from the week before.

https://www.yotpo.com/user-generated-content/let-brand-fans-take-instagram-account-day