The Inspiring Story That Lead Andy Hnilo To Create Alitura Naturals
It has been quite a ride for me. I woke up in an ICU hospital bed on the night of March 20th, 2011 and realized I had been struck by a series of large vehicles while crossing a busy street. I had a collapsed lung, seven broken ribs and a severe compound fracture of my jaw, which was broken in five places…
As someone who has always made a living based upon my appearance — modelling and acting — and the execution of demanding physical tasks — as an athlete, the outcome of this incident had far-reaching implications.
I approached my problem from a nutritional perspective, rebuilt myself and was back on a runway in a mere 7 weeks.
How did I do that?
By attacking my injuries both from the inside and outside. The most critical tool for healing my exterior was a hand-crafted blend of unique, specialized ingredients from around the world, which I formulated myself. I moved everything out of my bedroom into my living room and went to work on fine-tuning my formula.
The Alitura Clay Mask was born.
Since then, I’ve built my empire Alitura Natural Products with a Night Cream, Moisturizer, Herbal Supplement and Shaving Serum.
In 2016 alone we had triple digit revenue growth and international expansion, now in 73 countries.
In 2017, Alitura is launching three new products: The Body Lotion, Presence (organic unisex fragrance) and The Pearl Cleanser.
What makes Alitura Natural so special is our continued focus on customer satisfaction, as we provide the best possible products with only the most pure, organic and effective ingredients. Our skin is our largest organ and protects what lies within our bodies. The skin responds best to ingredients that come directly from the earth, rather than synthetic formulations or chemicals.
The mission at Alitura is to provide the highest quality products they can, and for that reason, Alitura is anti-laboratory, anti-GMO and anti-chemicals.
I am so proud and excited to share these products with you. They really will make a impactful difference. Alitura Naturals wishes you all the best in your pursuit of a healthy and vibrant existence.
