If This May Help You Write More and Sound Natural…

Write like nobody is going to read it.

Shukuru Amos
Social Rhetoric
3 min readFeb 20, 2024

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Photo by Brad Neathery on Unsplash

The longer you prepare for a date (if you are a man) the worse it is likely going to go. The other gender can smell it if you rehearsed things up. You should just show up and let things take a natural course.

Someone wrote this to me on LinkedIn

In The Dark Knight (2008), a large part of the message is a mockery on too much scheming, planning, looking into data, and so forth. When things don’t go according to plan, as they surprisingly do, you get disappointed or freak out.

But if you’re just having fun like the Joker in The Dark Knight, or like I do in most of my posts, things may surprisingly work out well.

The Dark Knight 2008

Doing things for fun takes the pressure off. Nobody freaks out when something they didn’t invest much planning, and anticipating doesn’t go according to plan.

If you struggle with what to post, try to think of LinkedIn or X as your note-taking app where you dump your thoughts from your daily learning in your specialty or topics of your interest. You will find yourself posting more.

You find an interesting piece you want to note somewhere so you can remember it. The best way to do it is to build on that concept by adding your thoughts and unique write-ups. There you have a post and have internalized the concept.

Write like nobody is going to read it.

I know this may be hard for some. Maybe you care too much about other people’s opinions. Or you think you matter, you don’t.

Maybe you are an executive, which means you are not a free person. You fear those grey-haired people called board members. So you try to sound perfect, nice, and balanced. This means you won’t be writing much in the social media space. Nobody is interested in your unnatural discourse.

Natural conversations in the street are not balanced or politically correct. And that’s what you should aim for in your writing –to sound natural.

Your reader should feel like she is having coffee with you somewhere and listening to you speak. You know the cliche ‘Write as you speak.’ But really, write as you speak.

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Shukuru Amos
Social Rhetoric

I transform B2B & Personal Brands into Authorities through Content Alchemy. Founder, https://www.tanzlite.com