A Guide to Increase your Followers with Instagram Contests

Did you know Instagram accounts that hold contests experience up to 70 % faster follower growth than accounts that don’t hold contests? If you want your Instagram account to become a hot favorite amongst the target audience, start executing exciting and engaging contests.

Why Instagram Contests are a Good Idea?

There are other ways to get more followers on the photo-sharing platform, so why use contests? Yes, multiple methods help you to gain more Instagram followers, but not as quickly and less effortlessly like Instagram contests. Also, contests help you achieve more engagement.

• Posts with Instagram contests earn 64 X more comments and 3.5 X more likes than regular posts.
• 91 % of posts with 1,000+ comments are contests

Now, you are clear with the importance of using Instagram contests; the next thing is to learn handy tips to run an Instagram contest effectively.

What are the Best Practices for Running Instagram Contests?

Determine your Goals and Objectives

Before starting your contest, you must have a goal in mind against which you will measure the results. Your goals and objectives must have a clear outline of:

• Your target market
• Their likes and dislikes
• What posts they interact with

Decide on the Entry method

Effective and engaging Instagram contests are those that prompt the audience to post your photos.

There are n numerous ways to create contests on Instagram. First, determine what it takes for your audience to enter the contest.

• Ask your audience to post a photo or video on Instagram with a specific hashtag and theme.
• Ask your audience to follow you
• Ask your customers to tag the brand in their post
• Ask customers to like or comment on your posts.

Determine the Prize of the Contest

Be as creative with the prizes as you can. What prize you will offer will depend on:

• Your target audience
• Your budget
• Your goals

Promote your Contest in the Best Possible Way

To gain Instagram followers, promote your contests on different platforms; only then will customers participate in it. You can promote the contest on:

• Your blogs
• Post about it on social media(where the target audience are present

Keep Track of your Results

• Number of submissions
• Likes per submission
• Number of participants
• Top participants
• Total likes
• Total reach
• Follower growth during a contest