Facebook Stories is opening up to pages

Sad and lonely Stories

Stories has a pretty mixed history. The feature gained viral popularity when it launched on Instagram, with 250M daily users today; however, it bombed pretty badly on Facebook itself.

Personally, I’ve used it once and found it terribly underwhelming. I’ve seen 3 of my Facebook friends use it — ever.

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Now, Facebook is hoping to boost the popularity of Stories by opening it up to pages, from entertainment to publishers. The feature will launch very soon, and we can probably expect a huge flood of Stories from media companies who have over time become savvy with the tool on Instagram. Get ready!

h/t TechCrunch